As per Nielsen reports, the Indian E-commerce market is valued US $16 billion and is expected to reach US $ 100 billion by 2020 with 300 million online customers. The size of the E-tailing market is US $ 1.8 billion with a year on year growth of 55%. About 65% males and 35% females contribute to the digital shopper today. 55% of the digital shoppers lie in the age group of 26-35 years while 35% is contributed by the age group of 18-35 years, the remaining 10% is contributed by the age group of 35+. While Apparels and computer software are most favored segments through e-commerce with 21% & 18% respectively, the segment showing a high growth is Grocery & Food segment with a growth of 80% over the last six months. Pepsico tries to cater to a large market through its multiple offerings. Products like Pepsi, Mirinda, Dew, Lays and Kurkure among others are usually consumed by people usually in the age group of 14-35 for various reasons like taste and quality, parties and thirst quenching among others. Products like Quaker and Tropicana Juices cater to the healthy segment especially families with a slightly higher income and in the age group of 30-60 who have become health conscious and are willing to spend that extra amount to provide healthy products to their families. Hence it can be seen that the attributes of a new age digital shopper are not much different from those of a traditional shopper of Pepsico products. While the online grocery and food shopping has boasted a growth