Vision Statement

Our vision is to be the top 3 market leaders in the household product market. Being the best means providing outstanding quality products and customer values by promoting customer loyalty.

We too are committed to establish established a culture that support our team members in providing great platform for employee growth to build a solid sustainable foundation for the company.

We strive to sustain profitable growth by providing the best customer experience by delivering environmental friendly household products. Continuous attention will be placed on our consumer’s needs and preferences to produce higher quality products that are low in price, and strong emphasis will be placed on our production process.

Corporate Mission

The mission of Southern Lion is to be committed in supplying Malaysian consumers with innovative products at a lower price and in return ensuring better living lifestyle for all Malaysians.

We are dedicated in achieving this mission by listening and acknowledging our consumer’s needs, requirements. Customers can count on us to efficiently enhance their lifestyle by introducing products that helps in solving their everyday cleaning problems.

Our aims are to maintain a firm commitment to our shareholders, consumers and employees by ensuring sustainability of the company. We will work together with all stakeholders to ensure the production of products with higher standards with a lower price.

Corporate Profile & History

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