Form of Ownership: Corporate chain. The many Trader Joe stores are all owned by Trader Joe’s Corporate. Level of Service: Limited Service. Most grocery stores would fall into the limited service category. Customers are responsible for most shopping activities but sales assistance is available in the aisles and of course at check-out. Merchandise Line: Moderately broad number of lines; specialty store. Trader Joe’s stores do carry basic grocery items but the main focus is on specialty items, most are private label so there is little depth. Retail Position: High value added with great prices, shallower depth of product line (fewer brands within any given category, in some cases only the Trader Joe’s brand), and moderate amount of breadth across