Retailer 's competitive environment
Wal-Mart is one of the world 's largest retailers and operates in a variety of different store formats, making them one of the most competitive global companies. Wal-Mart 's competitive environment can be broken down into four categories strengths, weaknesses, opportunities, and threats. Below is a comprehensive SWOT analysis current as of November 23, 201
Strengths include their emphasis on market position, Customer-Centric Business Operations, and their Inventory Turnover ratio ("Wal-Mart Stores Inc…"). Walmart as a global company operates internationally amongst 27 countries ("Wal-Mart Stores Inc…"). Wal-Mart 's dominating retail presence secures them a strong market position, while not classifying them as a specialty store. At all Walmart locations, consumer shopping needs are not limited. While offering low price alternatives, they make shopping easy and convenient for their customers. To encourage recurring traffic to Walmart locations they offer programs that ensure a 100% money back guarantee if you are not satisfied with the products you purchase ("Wal-Mart Stores Inc…"). In regard to their inventory turnover ratio, compared to competitors, they are able to cycle through their inventory faster than other major competing retail brands. This demonstrates a major advantage for Walmart. Consumer 's needs are the main priority of the company, which they demonstrate through their low prices and lenient policies.
Although Walmart has