COMPETITORS
The fact that the fast fashion industry has a promising outlook for profitability makes it an extremely competitive field with newcomers entering the market and new collections from famous names being launched on a regular basis. As a matter of fact, Zara has a number of rivals competing to attract customers and gain market share. The biggest threats to the market share of Zara are H&M, Gap and Uniqlo. In addition to these four dominating names, the global market of fast fashion has also witnessed the strong growth of around 39 other retailers, such as Pull & Bear, Next, Mango, Forever 21, etc. Even though Zara has managed to maintain its position as the leader in the industry, its competitors are also continuously increasing their sales and receiving positive results. Except for H&M who had sales of $20.2 billion, no brands succeeded in making more money than Zara in 2014, as the net sales of Uniqlo were $16.6 billion, Gap $16.4 Billion, Primark $7.5 Billion, Abercrombie & Fitch $3.7 Billion, Mango $2.1 Billion. However, compared to H%M with 14% in the same year, Zara’s 7% increase in sales was not as impressive. While the European market is dominated by Zara, the Asian countries account for an enormous percentage of Uniqlo’s market share and H&M’s biggest markets are Australia, Germany and the US. The US also brings Gap a lot of revenue, even though this retailer has been struggling these days. These brands produce items for both kids and adults but Mango