TTI has a business strategy of becoming the “financial hub” just like Apple becoming “digital hub”. However, before it becoming a hub it has a few business strategies that made it a dominant player in its industry. Cost efficiency: TTI chose to recruit tax preparation professionals who did not hold CPA degree as the employee compensation would be lower than those with CPA degrees. However, TTI did provide constant training to these professionals in order to update them on new tax codes and tax law. This helped to make these professionals valuable as it made sure that their performances would be up to standard for customers. As a result, the customers would be at ease and trust in the service of the company. Apart from this, in firm infrastructure, TTI also saved cost by leasing the properties for full year while chose to close the offices during off tax season. The company’s choice of owning slightly more than half the offices while the rest are franchised also helped to reduce administrative cost and at the same time allowing it to gain some scale in …show more content…
This was done by professionals explaining more about additional services to the customers as well as giving some customized advices. The offered of bonuses to these professionals based on their customer retention helped to motivate them to work with the customers even better. The reduction in waiting time by opening more offices and recruiting more professionals would help to attract customers to TTI service as well as help to retain the current customer base. TTI also offered 3 ways of operation to customers, which were in person, with computer software or over the internet. The variety of choices made it more convenient to the customers. These values built by TTI will help to enforce its customer relationship