The beginning of the fast food industry began when a man named Carl N. Karcher owned hot dog carts and a BBQ restaurant that allowed people to drive up and order meals. They also had the option to sit down at a table inside. Then a new restaurant opened called McDonalds. McDonalds, on the other hand, had their cook, order taker, and people who would prepare and wrap the food. Not only did they sell enough cheap food, but it make Carl Karcher do some renovations to his restaurant. He named it Carl’s Jr. The success of these two restaurants helped bring other business. Soon entrepreneurs opened business such as William Rosenburg- Dunken Donuts, Glem Bell-Taco Bell, Keith Cramer-Burger King, Mike Ilitch- Little Caesars, Thomas Monaghan-Dominos, and Dave Thomas-Wendy’s. In the 1970s, McDonalds had more than 3,000 restaurants …show more content…
As these entrepreneurs started making fast food restaurants, the fast food companies began to shape the American consumer. American culture started getting addicted to fast food, and the industry wanted the users to remain addicted. The author has based the book not on how to change the eating habits of Americans, but aspects of this culture. According to the author, the fast food industry became an economic impact in the US after World War II. Many small business owners enjoyed the freedom of having to run a restaurant that they did not come across the negative aspects of the fast food industry. The author gives a statement on how he believes that American food has brought technological advances, but a reality where people perceive the food as “good quality.” Not only are these American eating habits influencing America, but it is increasing throughout the world. In California, as soldiers were returning from the war, the franchise system and the expansion of these companies helped the economic