ipl-logo

Taking A Look At Activision

1360 Words6 Pages

Firm Introduction
Headquartered in Santa Monica, California, Activision is consistently among the largest video game publishers in the world. The company reached the top of domestic charts in 2007 and has been an industry leader in subsequent years. (Jenkins, 2007) (Figure 1.) The company currently owns the rights to many of todays most popular video game franchises, including: Guitar Hero, Call of Duty, and World of WarCraft.
In 1979, Activision was founded as the first independent video game software developer and distributor. The company first began its business making gaming cartridges for the Atari 2600 console in the 1980’s (Activision.com). Before the conception of Activision, games were developed in house by the same firms that made their respective consoles. This process was very unpopular among game designers because of a disconnect from recognition and compensation to the overall performance of the game. This eventually led to a rift between Atari and its programmers (Bleniek 1994). The Atari programmers believed that they should be treated in a way comparable to …show more content…

is split up into three main groups: Activision Publishing Inc., Blizzard Entertainment Inc., and Activision Blizzard Distribution. These three segments handle different aspects pertaining to the video game industry. Activision Publishing focuses on the actual publication of the video games and other interactive entertainment software. Blizzard Entertainment focuses on multiplayer PC and online games. Finally Activision Blizzard Distribution handles the actual distribution of the products (Activision). These segments each have subsidiaries operating underneath of them but all have the same market focus. By having three separate segments, each can have a specific focus, which results in a better overall product. This type of company organization can also help management identify which parts of the company are functioning well and others that need

Show More
Related

Cango Swot Analysis Paper

1356 Words | 6 Pages

Strengths Locally owned CanGo has the advantage of being a locally owned company. By being locally owned they are able to hold more personal promotions such as the block party mentioned in “CanGo to Unveil Online Gaming Venture” in August of 2010. Some customers may seek to buy from locally owned companies. CanGo vs. Addicting Games AddictingGames.com is a purely online gaming company is the largest online gaming site in the U.S. According to Gartner, Inc., an information and technology research and advisory company, the entire video game market is set to reach $111,000 billion by 2015 and PC Gaming makes up $21,601 billion of that (Gartner, 2013).

Read More

Mkt 421 Week 1 Video Game Marketing Plan

1207 Words | 5 Pages

The video game industry is currently a growing multimillion dollar business. Getting into this business is a risky move since many game developers flop. There are many great games and developers with their presence in the market that for a new company to become part of it would have to put in a lot of work and effort to get themselves known. Currently, there are 2,858 video game companies throughout the United States, of those 2,858 there are 2,322 development companies and 526 publishing companies. It is estimated that the video game industry brings in an added 11.7 billion dollars a year to the GDP (Anderton).

Read More

Cango Market Analysis Paper

700 Words | 3 Pages

Therefore, the purpose of this analysis is to give CanGo a detailed overview of the industry that will include information regarding the target market, geographic area, and size of the audience to include gender and age; along with trends and outlook of the gaming market. Online gaming is the new trend

Read More

Analysis Of How Pokemon Go Conquered The World By Anna Starcheski

347 Words | 2 Pages

The brand launched as a video game a traditional video game, that is in 1996 and has since been spun of into movies, tv shows, comic books, trading card games,m nad more-attraction fans of all ages.” (Starcheski 26-27) This

Read More

Video Games Ethos Pathos Logos

638 Words | 3 Pages

The top 15 video game franchises of all time. GadgetMates.com - a great resource for a variety of gadgets. https://gadgetmates.com/the-top-15-video-game-franchises-of-all-time Chan, E a writer for GadgetMates, a credible source due to its experience with gaming topics. The purpose of this resource is to provide information about the top 15 gaming franchises of all time. This article barely showed ethos, pathos but the only form of logos were the numbered list of games in the list.

Read More

Racism In Zelda

837 Words | 4 Pages

Gamers are often vocal about what they want from the game developers. One study from the University of Michigan and Cambridge from researching 20 different games on four different gaming platforms( Playstation 2,Xbox,PC,Gamecube). They found that out of the 20 of the games 13 of the would-be heroes were white while 4 were in the minority. Judging from the results there is a bias towards Caucasians than minorities in the gaming industry. Clear indication that video games are almost always magazine interview from Engadget "The games industry is hurting badly as a creative medium in terms of diverse voices," Treachery in Beatdown City developer Shawn Alexander Allen told me.

Read More

Free Will And Fate In Homer's Odyssey

1006 Words | 5 Pages

The Mighty Clash of Free Will and Fate in the Odyssey The debate of free will and fate has come up in many great literary works like in ancient epics such as Gilgamesh, the Iliad, and the Odyssey, written circa eighth century. Free will and fate both play a large role in these epic poems. Man faces the challenges of predetermined fate set by the gods and goddesses of Greek mythology in every Greek epic, while juggling their own free will. In the Odyssey by Homer, readers see these elements throughout the epic through the epic hero of Odysseus.

Read More

Research Paper On Space Invaders

2521 Words | 11 Pages

Esports, also known as competitive gaming , is rapidly growing and becoming a worldwide phenomenon that is being taken a lot more seriously. Esports are giving gamers careers that pay by three figures or more and making them celebrities in most cases. These competitive games have been around since the 1980's and it is rapidly gaining popularity because "games in general will become even more accepted in society" (Lockley). The first game that got press coverage was Space Invaders. Space Invaders was an Atari game that was based off the amount of points you can score.

Read More

Crate Entertainment Case Study

1862 Words | 8 Pages

Then there is Irrational Games, which is perhaps a more well known company due to its past success. The company mostly focuses on creating games in the console scene even though it does at times allow their games to be on sale on PC. Their prime target audience is the older generation, roughly from ages 16-25 years old, that for the most part play games that involve violence and action. So, the main question stands, does a video game company such as Irrational Games follow a different business standard compared to

Read More

Elder Scrolls And Fallout: Bethesda's Video Game Industry

1094 Words | 5 Pages

Known for their popular video game series, the Elder Scrolls and Fallout, Bethesda Games Studios (often shortened to ‘Bethesda') is an American video game development and production company that was established in 2002 (Wikimedia Foundation, Inc.). This paper employs a ‘political economy' method to investigate, analyze, and explore the ownership structures that are characteristic to this media company. To draw upon the work of Timothy Havens and Amanda D. Lotz "media do not fulfill essential human needs," however, "many people nevertheless see media as central to their lives" (Havens and Lotz). Because media play an important role in contemporary society, it is imperative that the "instances, mechanisms, and occurrences" that underline the

Read More

Gamemaster's Final Word

889 Words | 4 Pages

It was soon given its definition of “’Game master,’ ‘gamemaster,’ or simply ‘GM’ is a title for the officials in an online RPG (role-playing game) which refers to those in power in a game whom do any of the following: devise rules and regulations for the game and design how the gameplay will be (developer), enforce those rules and regulations (moderator), or had a hand in developing the game's scripts itself (coder).” (Urban). Since the redefine of the word, gamemaster has had little to do with tabletop gaming, then becoming a nearly solely videogame based word. The gamemaster then had a lot to do with the people who created the games and not a lot to do with who told the story physically or who moderated them at the time. Those who were given the title of gamemaster where usually the coders and the developers of the games.

Read More

Video Games: The Entertainment Software Rating Board

1167 Words | 5 Pages

Video games are such a diverse subject but can actually be sorted very easily grouped. They can be grouped by what the subject matter that the game is about. Video games can also be grouped together by their ESRB rating, which is the Entertainment Software Rating Board. This is where the massive separation of video games begins, but there is a bigger split in groups of video games and that is the genres. Even though video games have a wide range of subjects and ratings they will always be classified by genres like action, adventure, action-adventure, simulations, strategy, and role-playing.

Read More

Activision Blizzard Case Study

1200 Words | 5 Pages

Activision Blizzard is a leading video game developing and publishing company. Its games operate on gaming consoles, mobile devices and PCs and are sold through retail channels or digital downloads. 1.1.1/ History of the company Activision Blizzard was created in July 2008 from the merger of Activision and Vivendi Games (parent company of Blizzard). Activision (currently named “Activision Publishing”) was initially founded in 1979 by two former employees of Atari, David Crane and Alan Miller, and became the world’s first third-party developer and distributor of video games for gaming consoles.

Read More

Swot Analysis Of Ubisoft Entertainment

1520 Words | 7 Pages

The company’s choices for products, promotion, price, and place all reflect its mission statement as well as its aims, target audience, and objectives. Their strategy and ways for expanding intellectual property in different sectors are ethical and seem effective, due to increasing in recognition of Ubisoft as game company that entertains and enriches the life of its gamers. This success should assist the company within the game development, cinema and television market and ensure that the business mix is sustainable in the future and will provide educational

Read More

Red Riding Hood Legend Analysis

731 Words | 3 Pages

Developers As we’ve mentioned, Net Entertainment are the developers

Read More

More about Taking A Look At Activision

Related Topics

Open Document