As a child, toys play a vital role in your life .Simply put,everyone has a toy that they loved playing.For a girl, it maybe a Barbie with colorful dresses, a tea set or a doll house.Boys on the other hand, they usually spend time playing with trucks, cars or lego.Finding from Jerome L.Singer (cited in Toys,play and child development by Goldstein,J.H.,1994) suggests that playing with toys will lay the foundation of critical thinking for children which also stimulate their concentration, creativity and improve problem solving.To satisfy the demand of consumers, toys industry grew up in strength and became a battle among companies.On top of that, Mattel is the largest toy companies in the world (Sethi, S. P. ,2002).
Mattel is a toy manufacturing company in USA which designs, manufactures and markets a wide range of famous toys for children of all ages.The company’s products include a number of core toy lines such as Barbie dolls (debuted in 1959),Hot Wheels die-cast vehicles (1968),Fisher-Price (an infant and preschool toys),Master of the Universe toys and board games such as Uno, Scrabble,…Establish in 1945, the company was named after Harold Matt Matson and Elliot Handler- the two founder of Mattel.On January 17,2017 Margaret Margo Georgiadis (served as
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Ferrell, John Fraedrich, Linda Ferrell, 2009) and it is clear that Mattel’s quality mission is to deliver to customer the best product and service ‘every time’ (Mattel global citizenship report, 2012).Beside that, believing that al children have a right to play in a good environments Mattel utilized their available resources to make a different life for children in the world as establish Mattel Children’s Foundation, Mattel Children’s Hospital UCLA, corporating with school and communities to breakdown the barriers and expand access to play globally.(Mattel’s Global Citizenship