As CEO of Netflix, it is important to monitor surveys from subscribers, develop new strategies that would allow Netflix to launch in other global territories and maintain a competitive advantage. According to Porter’s competitive forces, as competition intensifies, the opportunity to improve or have a sense of competitive pressure from others in the industry should make Netflix make new production introductions or make strategic modifications to improve its service (Parnell, 2017, p. 27). The millions of subscribers of Netflix are key to determining how to expand and able to sustain this growth. The threat of competitors in the industry and intensity of incumbent organizations, such as opportunities for cable industry for populaces like …show more content…
Offering additional options for the consumer to view unlimited favorite television shows or movies from any device, including mobile devices, from everywhere by downloading the app. Netflix, while it has a very good potential for future progression, new technologies are allowing companies in the same industry to store and generate large volumes of information, and even demanding highly defined industrial accomplishments at a business level. Strong competitors like Amazon Prime and Hulu, both offer instant video products, and Redbox create the greatest challenges for the Netflix. “Newsweek provides a guide, for the identical upcoming movies that can be viewed on all three networks” (Ziv, 2017). These online streaming and video renting companies lead in the industry and offer more and more immediate viewing opportunities for its consumers. Cost, quality content and efficiency allow the companies an enormous opportunity to grow control the streaming in the future. Planned strategies for new techniques and features in the app will continue to make Netflix a valuable success and would draw more interest of