Taking A Look At Papa John's Strategies

As a competitive strategy, Papa John’s tends to lean mostly towards the differentiation no focus with Porter’s Generic Strategy in my opinion. Mainly because they are focused on bringing a bit of quality to an industry that has already been established by other businesses who offer a sort of common-place type pizza (Parnell, 2008). In their eyes, to offer the best, freshest ingredients consistently at a slightly higher price is an important value innovation versus conforming to what the competition’s standards may be (Papa John’s, 2018). With their primary focus on quality, it leaves them time to work on product innovations that might increase sales such as topping blends, example their BBQ chicken (Papa John’s, 2018). With the differentiation (no focus) strategy, they are in a market that has a number of other members, such as Domino’s, Pizza Hut, and Little Caesar’s, but Papa John’s motive is to sell quality instead of an inexpensive product. Furthermore, at the inception of the company’s creation, founder John Schnatter made it his strategy to push quality. With this in mind, his advertising campaign expresses specifically that they have “better ingredients, better pizza” and as a strategy, it has helped shape the company (McAlister, Srinivasan, Jindal & Cannella, 2016).

As an analyzer/prospector, John was already familiar with the pizza making industry from his experiences of working for Rocky’s Pub-Sub during his teenage years (Papa John’s, 2018). Later, as he analyzed the situation at his father’s tavern, he built an intrapreneurship when opened his first pizza shop in the back room. Likewise, as an analyzer, he understood that when you produce pizzas with the best ingredients, people will be willing to pay for that type of value (Parnell, 2008). In other words, John basically used multiple strategies to bring about his