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Taking A Look At Southwest Airlines

632 Words3 Pages

The right marketing plan plays an important role and helps to create the image of the company, and thus attract more customers. In any service industry, various companies compete to offer the best experience despite relatively similar end products. As part of the service sector, airlines marketing managers need to discover ways to increase and improve their levels of customer satisfaction. New Ideas, market research, and teamwork are at help to find what clients like about an airline, what they dislike, and brainstorming ways to alleviate customer concerns.
Last few years was an outstanding time for Southwest Airlines. The company started serving international destinations. The Wright Amendment almost lost influence on the company's development and gave Southwest Airlines a chance to open 15 new nonstop destinations. With all of these changes, company's personnel looked positively ready to present a new image, reinforce customer service and encourage new passengers to be onboard with Southwest. …show more content…

Let's look at each type in relation to the Southwest Airlines company.
Product characterized by following parameters: variety, quality, design, brand name, services. In 2014 company excited to unveil a rebrand of Southwest Airlines includes a logo, livery, the design of plane's exterior, the in-flight materials and airport experience. The carrier believes that new logo, tagline, in airport view and the aesthetic of aircraft - everything is part of the great effort, which will emphasize the company's heart and the hospitality of its employees. The new company motto is "Without a heart, it's just a

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