ipl-logo

Taking A Look At Southwest Airlines

632 Words3 Pages
bulb-icon

Recommended: Southwest airlines strengths and weaknesses

The right marketing plan plays an important role and helps to create the image of the company, and thus attract more customers. In any service industry, various companies compete to offer the best experience despite relatively similar end products. As part of the service sector, airlines marketing managers need to discover ways to increase and improve their levels of customer satisfaction. New Ideas, market research, and teamwork are at help to find what clients like about an airline, what they dislike, and brainstorming ways to alleviate customer concerns.
Last few years was an outstanding time for Southwest Airlines. The company started serving international destinations. The Wright Amendment almost lost influence on the company's development and gave Southwest Airlines a chance to open 15 new nonstop destinations. With all of these changes, company's personnel looked positively ready to present a new image, reinforce customer service and encourage new passengers to be onboard with Southwest. …show more content…

Let's look at each type in relation to the Southwest Airlines company.
Product characterized by following parameters: variety, quality, design, brand name, services. In 2014 company excited to unveil a rebrand of Southwest Airlines includes a logo, livery, the design of plane's exterior, the in-flight materials and airport experience. The carrier believes that new logo, tagline, in airport view and the aesthetic of aircraft - everything is part of the great effort, which will emphasize the company's heart and the hospitality of its employees. The new company motto is "Without a heart, it's just a

Show More
Related
866 Words | 4 Pages

Southwest Airlines is known for being a cheaper option, and they provide flexible travel plans as their tickets are refundable. Since 2010, the firm has established itself a major player in the market because of their acquisition of AirTran, and as a result, the industry has completely transformed

Read More
198 Words | 1 Pages

Just viewing the strengths, weaknesses, opportunities, and threats, Southwest Airlines would be considered a good company. If Southwest Airlines doesn’t focus on the future opportunities and threats, the Airline can be put in a state that its competitive advantages can diminish overtime. The Airline major problem at the moment is focusing on expanding its business. Technology is growing so rapidly that companies need to maintain a competitive advantage against its competitors by viewing opportunities for the company to grow.

Read More
801 Words | 4 Pages

Executive Summary JetBlue Airways is a company that applies innovative technologies to offer high quality travel services at a lower cost (Shrivastava, 2012). A SWOT analysis of JetBlue airlines shows that despite the numerous opportunities and strengths it has, it is exposed to threats and weaknesses that pose challenges in its operations. The threats include issues like strong competition from other airlines and the volatility of the fuel prices. JetBlue Airlines is relatively new to the market when compared to its major competitors such as the Southwest and Delta Airlines. Most of its strategies have worked to its benefit.

Read More
692 Words | 3 Pages

Since 1997 Southwest Airlines is one of the most admired airlines such as factor in corporate level strategy, human resource, operations, marketing, promotion and advertising all compared within the strengths and weakness. Corporate level strategy Its strength in corporate structure is the group building that upgrade the interpersonal aptitude of its workforce and they were granted the best admired airline since 1997 and in 2007 the fifth best airline corporation. Second strength is the value for its employees from the company’s culture with loyalty from its employees and creating happy and working atmosphere. Ten percent of the stocks are held by employees furthermore allow grant pension is from profit sharing plan.

Read More
1413 Words | 6 Pages

4. “Employee first, Customer Second” attitude. This attitude is rarely seen elsewhere in industry. Without any doubts, Southwest Airlines (SWA) deserves very high grades in terms of crafting their Company’s strategy. Their company strategy not only make them survive among big and strong competitors, but also in one of the most turbulent times of Airline Industry post 9-11.

Read More
1054 Words | 5 Pages

When airlines enter the Big Data world, the fields of Sales and Marketing are mostly chosen first. There are comparable examples in other industry sectors which makes conceptual adaption and implementation easier. Thereby, CRM and IFS, but also real time information and internal pricing technical are the focal points. Most common and important was the introduction of customized offers. Airlines are saving large amounts of data that occurred when passengers booked their flights, including many relevant personal information; and even compare them to external data suppliers.

Read More
1023 Words | 5 Pages

Also, it had found a market that its competitors were not really serving in the short haul market. Today, Southwest does have more competition, but I believe it has the ability to stay on the top. 4. What did you learn and how do you plan to apply these learnings in the

Read More
901 Words | 4 Pages

We even noticed that in 2009, complaints from customers Delta have doubled the industry average, and a two-year interval, complaints accounted for a third of all complaints. A survey in 2011 showed through its results that the company had the lowest satisfaction rating of the South West customer, Continental, American, us Airways, and United Airways at a whopping 56%. Such a footnote than alarming that can easily influence and persuade consumers to choose competing airlines. In waiting to counter the decrease in brand loyalty and reputation, the brand should focus on the following three questions: .1.Delta Must conduct an improved comfort of its planes when we now know that the world has more obese than the century passes.

Read More
1505 Words | 7 Pages

Key behind accomplishment of southwest is to accomplish low turnaround time

Read More
1034 Words | 5 Pages

United Airlines is the second largest air career in the world. It was established in 1927 from the merger of 4 companies. In this essay, Q1 will discuss marketing environment of UAL and how changes in the environment can impact it; Q2 will define segmentation, market segment, targeting and positioning and how UAL uses to segment its market in order to grow then in Q3 SWOT and its components will be defined and applied on UAL. Q (1.a): Marketing environment refers to “The actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers” (Kotler, 2011). And it consists of Micro environment and Macro environment.

Read More
747 Words | 3 Pages

Ramada’s problem was first discovered when their management found out about D. K Shifflet’s latest survey about customer satisfaction in the hospitality industry, which it then shows that mid-tier hotels continuing to go downward. Later on they continued on their research and decided to hire a third party to find out more about the survey and also to observe their own company’s system. It results in a management dilemma, Ramada needs to prevent themselves from falling. Then it raises some questions on how can their management improve their performance to achieve the level of customer satisfaction they desire. They then found out three main concerns that they need to put more effort to.

Read More
1545 Words | 7 Pages

For worldwide airline industry, opportunities can emerge from new client expectations, items, business sector structures or regulatory

Read More
954 Words | 4 Pages

They were implemented to provide guidance for organizational activities. While most industries, including that of the airport, were not susceptible to them at first, they have come to realize the importance of implementing these concepts (Netmba.com, n.d.). To effectively manage and operate an airport, managers have to implement various marketing concepts in order to develop strong lasting connections, attract passengers and businesses and to keep existing clients around. In earlier years airport marketing was centralized around airlines; however, there has been a drastic shift and the attention is now geared towards airport consumers, otherwise known as passengers (Kramer, 2010). This is due to the implementation of concepts such as the Production Concept, the Product Concept, the Selling Concept, the Marketing Concept and lastly, the Societal Marketing Concept (Kotler 2000, cited in Www2.nau.edu,

Read More
1559 Words | 7 Pages

MARKETING ASSESSMENT INTRODUCTION In the introduction to the research I will speak carefully ab0ut each p0int in the subject. In my research on the marketing environment, I will discuss the impact of dem0graphic, cultural and economic changes on the united airline. I will also introduce you to market segmentation, targeting and positioning and the impact of retail use 0n the growth of the united airline.

Read More
848 Words | 4 Pages

Several experts believe that budget airline has reformed the entire airline industry and created a momentum for it to grow sustainably. Previously, the airline industry was experiencing a downturn in demand and surging production cost, which led to a profit recession. However, the price was regulated rigorously by the government, causing firms were not permitted to reduce price to stimulate customers demand. Such regulation has forced the fare gone high, and, thereby, customers could only select from similar high fees, discouraging them to fly. Thus, this situation prompted the implementation of relaxation in airline industry through granting more freedom to air-traffic businesses, such as freedom of entry and exit.

Read More

More about Taking A Look At Southwest Airlines

Related Topics

Open Document