Since 1997 Southwest Airlines is one of the most admired airlines such as factor in corporate level strategy, human resource, operations, marketing, promotion and advertising all compared within the strengths and weakness.
Corporate level strategy Its strength in corporate structure is the group building that upgrade the interpersonal aptitude of its workforce and they were granted the best admired airline since 1997 and in 2007 the fifth best airline corporation. Second strength is the value for its employees from the company’s culture with loyalty from its employees and creating happy and working atmosphere. Ten percent of the stocks are held by employees furthermore allow grant pension is from profit sharing plan. One weakness of having strong happy and working atmosphere is that the employees may take advantage of the provided benefits. Additionally, the dress code of the employees can likewise have an image of unprofessional crews.
Human Resource
Hiring process is based in personality and attitude that makes this a brand personality stand out since customer service is the top of the list but their employees are first. They give cross training that will interest the employees since they have an option to work in other aircrafts or
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Marketing programs are expensive because the company is doing more than simply advertising. The result of it planned growth strategy there are numerous undiscovered domestic markets and thus it will make beyond the U.S to get a bigger market. For the strength in an effective promotion and advertising company had received a decent reputation and differentiation leading to a success and profitable airline. The weakness can be when southwest airlines effective advertising that attracts others can open the Southwest