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Taking A Look At Southwest Airlines Co.

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Southwest Airlines Co. is a major U.S. airline and the world's largest low-cost carrier, headquartered in Dallas, Texas. Southwest Airlines is "cheap airline" and famous, civil aviation industry, "cheap airline" business model originator. The airline was established in 1967 and adopted its current name in 1971. Southwest Airlines in June 18, 1971, created by Rollin King and Herb Kelleher. First flight from Dallas to Houston and San Antonio, is a simple and no additional services catering short-haul routes. Southwest Airlines has laid the foundation for future years of rapid expansion and development.
Southwest Airlines rapid expansion and development within a few years, become a US inter-city routes mainly domestic airlines, creating a record number of US civil aviation industry. Southwest Airlines as a strategic set itself is occupied people bother to fight but it is a huge potential low-cost market. Market positioning Southwest Airlines is used in the company opened only a short point to point routes. Time is short and high frequent flight. Also in order to save time, Southwest Airlines tickets without seat in accordance with the number of passengers who like to sit as close to the bus. When in 2014, with international services …show more content…

Employees are the most valuable asset. Employees behavior, attitude and job satisfaction is a very important part for a company, the company must put much effort into this sector. The company's employees are passionate about anything, and they sincerely care about the company's customers. Although the low-cost airlines, but Southwest Airlines offers employees excellent benefits and training. Southwest Airlines focus on training a cooperative, trust and teamwork work environment - an innovative and encourages employees to work happy, satisfied. Employees have a cooperative

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Southwest Airlines is known for being a cheaper option, and they provide flexible travel plans as their tickets are refundable. Since 2010, the firm has established itself a major player in the market because of their acquisition of AirTran, and as a result, the industry has completely transformed

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They provide excellent benefits for their employees and the incentives that we receive will not only benefit ourselves but our families. When at work,

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References Airlines, S. (2015, December 10). Southwest Airlines Recognized As One Of Best Places To Work In 2015. Retrieved February 23, 2017, from http://www.prnewswire.com/news-releases/southwest-airlines-recognized-as-one-of-best-places-to-work-in-2015-300007941.html Beam, G., Westphall, K., Goodman, M., Goodman, M., Clark, C., Clark, C., . . . Macon, A. (2010). CEO of the Year (Again!):

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Day after day, they influence the success of the organization through their productivity and efficiency in performing routine tasks and duties. Even more important is their ability to adapt to unforeseen circumstance that arise and correct any issues in an efficient manner. Within Lockheed Martin, specifically the Sikorsky sector, are the people who develop and create military helicopters sold for a profit. Sikorsky wants its employees to be more than satisfied; happy employees will maintain or better still, increase productivity and efficiency in the workplace, driving more sales and generating more revenue. As the core of Sikorsky, the employees are dominant stakeholders due to their power over decisions and legitimacy.

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Cargo contributed to c. 24% & 14% in 2015 for Cathy and Delta respectively. • Many premium carriers like Virgin Atlantic, Lufthansa and American Airlines have started offering Premium Economy. This strategic move enabled the airlines to tap into a market that was previously travelling via coach despite being financially adept to pay a little extra for more comfort. Low Cost Carriers (LLC) on the other hand, have largely found success on short haul trips and account for only 6% traffic on long haul trips. LLCs like Air Asia, Southwest and Ryan Air have cemented their operational viability by offering low cost alternatives to premium carriers.

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Southwest Airlines is a low-cost carrier. Southwest Airlines is the largest and most profitable low-cost air carrier. It was created in 1967 by Herb Kelleher; it became Southwest Airlines in 1971. It started off with three Boeing 737 aircraft and only served three major cities in Texas, which were Houston, Dallas, and San Antonio. By the end of 1988, Southwest was basically flying nationally throughout the continental United States.

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Southwest Airlines is currently the largest airline in the United States in terms of passenger traffic handled on an annual basis. The use of a point-to-point cost structure enables the entity to eliminate costs of operating hubs, which usually affect airlines in a negative manner. The ability to keep the costs of operation relatively low has been termed as one of the primary factors that have contributed towards the significant growth illustrated by the airline. As in the year 2006, the entity had a market capitalization of an estimated $16 billion, which has grown to an estimated $27 billion in 2015. The significant growth has been amidst the presence of challenges in the struggling industry.

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American Airlines, the world’s renowned airline, operates almost a hundred and twenty million people per year, moving more than 1,460,000 flights - over the US and internationally. To persist in a competing service business, American Airlines requires happy customers - and hence, they need to know what their clients are currently thinking. American Airlines is central U.S airline headquartered in Fort Worth, Texas, within the Dallas-Fort Worth metroplex. It is the world's largest airline when measured by fleet size, revenue, scheduled passenger-kilometers flew, and a plenty of stops served. American together with its local partners operates an extensive international and domestic network with an average of nearly 6,700 flights per day to approximately

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Southwest Airlines in 2014 was the leader domestic air travel that transported more passengers than other airlines. It had a variety of schedules where customers could choose from, and that service was very convenience for them. Southwest built its reputation very well by becoming the only major air carrier that was constantly profitable. In other words, Southwest’s profit was reported every day since 1973, which was an opportunity to the airline industry. Southwest also became the most important competitive force in the U.S. airline industry.

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Frontier Airlines is an ultra-low-cost carrier based out of Denver, Colorado. It was originally founded in 1950 when three other regional carriers, Arizona, Challenger, and Monarch Airlines, merged (Beyman, 2016). Initially, Frontier kept its focus on the Rocky Mountain region, operating in 40 cities along the length of the Rocky Mountain range from Montana to Mexico. As it moved into the 1960s, Frontier not only began its transition from turbo-props to jetliners, it also added routes to 30 more cities throughout North Dakota, South Dakota and Missouri (Frontier Airlines, Inc, 2016). Expansion occurred again in 1967 when Frontier purchased Central Airlines.

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Spirit Airlines is an American Ultra-Low-Cost carrier, founded in 1980, operating throughout the United States Latin America, Caribbean, Mexico, and South America. Headquartered in Miramar, Florida, Spirit Airlines allows passengers to decouple elements and perks that are often included in the base fare tickets of other airlines companies. This means you pay for only what you use such as the space, bags, refreshments, insurance, etc. The best description about Spirit Airlines flight booking is, passengers are always in control of what they spend and save as passengers can customize their itinerary or flight experience pay an add-on feature. The airlines company boasts of the fittest fleet that operates more than 400 flights every day to 60

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Its promotion includes, but is not limited to, advertisements on television, online, and promoting other flights while you are currently onboard. On pricing it takes the low cost approach and tries to have lower fares than its competitors. Southwest is certainly expanding. I took it to Costa Rica a couple of years ago. As the company continues to grow it will be found in more and more places.

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Employees feel needed and wanted if they are involved in the decision making from time to time. A company must have a goal or everything else is meaningless.

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Key behind accomplishment of southwest is to accomplish low turnaround time

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Their vision is to become the world’s most loved, most flown, and most profitable airline. In order to accomplish its vision, Southwest needs every one of its executives, pilots, and employees to work together for a

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