Southwest Airlines Co. is a major U.S. airline and the world's largest low-cost carrier, headquartered in Dallas, Texas. Southwest Airlines is "cheap airline" and famous, civil aviation industry, "cheap airline" business model originator. The airline was established in 1967 and adopted its current name in 1971. Southwest Airlines in June 18, 1971, created by Rollin King and Herb Kelleher. First flight from Dallas to Houston and San Antonio, is a simple and no additional services catering short-haul routes. Southwest Airlines has laid the foundation for future years of rapid expansion and development.
Southwest Airlines rapid expansion and development within a few years, become a US inter-city routes mainly domestic airlines, creating a record number of US civil aviation industry. Southwest Airlines as a strategic set itself is occupied people bother to fight but it is a huge potential low-cost market. Market positioning Southwest Airlines is used in the company opened only a short point to point routes. Time is short and high frequent flight. Also in order to save time, Southwest Airlines tickets without seat in accordance with the number of passengers who like to sit as close to the bus. When in 2014, with international services
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Employees are the most valuable asset. Employees behavior, attitude and job satisfaction is a very important part for a company, the company must put much effort into this sector. The company's employees are passionate about anything, and they sincerely care about the company's customers. Although the low-cost airlines, but Southwest Airlines offers employees excellent benefits and training. Southwest Airlines focus on training a cooperative, trust and teamwork work environment - an innovative and encourages employees to work happy, satisfied. Employees have a cooperative