The SWOT analysis contains these for elements (strength, weakness, opportunities and threats) first one we discus is strength...
Strength/
• The history and the good reputation for the company allowed it to be succeed anywhere in the world.
• High quality merchandise and fresh food.
• Offers all kind of products from the grocery to the medication.
• You don’t have to go to the store, you can buy everything online.
Weakness/
• A lot of merchandise will be forbidden to enter Saudi Arabia such a all drinks that contain alcohol and pork meat.
• At the first expected customers are low, because it`s a new and unknown market for them.
Opportunities/
• Developing a new branches in the gulf area (emirates, Bahrain, Kuwait…) .
• Customers increasing by the time.
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Q3/ Analyze the Micro and Macro environment of the Target Corporation, Saudi Arabia.
Micro and macro are two kinds of external marketing environments and they influence the decision made when crating a strategic marketing strategy.
The micro environment has many factors such as (the suppliers, the customer, the competition and the general public)
First one the suppliers:
The suppliers have all the power to control your business and to success on it, the good thing about Target Corporation is that everyone can be a supplier as said before. And also they have main suppliers who had a great relationship with the company. The customer/
One of the most important factor in micro environment because the future of the business depends on them, so the company must achieves the requires of the customers and must have a knowledge in Arabic culture especially Saudi culture.
The competition/
Those who has the same business and sell the same or similar product of the company such as (LuLu hypermarket, hyper panda...) so it must be taken under consideration and know how their prices going and their product, then trying to be ahead of them.
The general