Table of Contents: 1. Introduction…………………………………………………………………..2 2. Statement of objectives……………...……………………………..………...2 3. SWOT Analysis for Target Corporation..………………..………………...3 4. Analysis…………..…………………………………………………………...3 4.1 Financial Considerations……………………………………….......4 4.1.1. Liquidity Ratios……………………………………………….4 4.1.2. Gearing…………………………...………………………….. 5 4.1.3. Profitability…………......……………………….……………5 4.2 Reasoning for the failure of Target…………………….....………6 4.2.1. Consumer market………………………......…………………6 4.2.2. Costs hiring/keeping the employee…………………….……..6 4.2.3. Worthy of Canadian Dollars…………....…………………….7 4.2.4. Consumer shopping habits……………………………………8 4.2.5. Location……………………………………………………….8 4.2.6. Belligerent Wal-Mart pricing…………………………………8 5. Conclusion…………………………………………………………………...9 6. Bibliography……………………………………………………..................10 7. Appendix…………………………………………………………………….11 7.1.1. Financial Calculations……….....…………………………..12 7.1.2. Supporting Document 1 (----)…………….....……………...13 7.1.3. Supporting Document 2 (----)………………………………14 7.1.3. Supporting Document 3 (----)………………………………15 Introduction Target is second the largest retail store of United States right after Wal-Mart. The company founded in 1962. Target has had such a huge demand from US consumers and the company wanted to spread it even out side of the US borders. In this direction, 124 new