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Target's Hidden Gem

314 Words2 Pages
It is apparent that Target has found a hidden gem when it comes to offering customers high quality store brands. Part of Target’s core value is “design and innovation” along with “value as more for less”. Although, Target offers designer labels, which sell very well; one of their main objectives is to focus on pushing customers toward their ever-growing store brands. One of the main benefits that Target store brand offers are low prices for the same or greater value as the national brands. The savings is approximately a 30 percent difference in pricing. As mentioned in the article, Target offers a store brand called Up & Up that follows the more traditional style of store brands that is more budget-friendly basics. This product line has more
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