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Task 1 Knowledge Questions And Answers

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Assessment Task 1: Knowledge questions

1. Complete the table to summarise the advertising industry in terms of the services and products it offers, and organisations who provide the services and products.
The first row has been completed as an example for you to follow.
Advertising industry Products/ Services (at least three) Organisations (at least two)
Print, outdoor and transit Newspaper, magazine, billboards, bus shelters

Brisbane Times, Sydney
Morning Herald
Television/Cinema News, conversation 7 news, SBS
Radio News, epsio ABC Radio Sydney, BBC Radio
Internet, interactive and
Digital

Cloud Service, Design Service,
Search Service

Google, AWS, Canvan

2. Discuss the purpose and principles of advertising. Include at least four principles …show more content…

Persuasive Advertising tries to convince customers that a company’s services or products are the best, and it works to alter perceptions and enhance the image of a company or product. Its goal is to influence consumers to take action and switch brands, try a new product, or remain loyal to a current brand.
Reminder Advertising reminds people about the need for a product or service, or the features and benefits it will provide when they purchase promptly.
3. Discuss what is meant by “consumer behaviour” when it’s referred to regarding advertising and which factors it includes (at least four).
Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour.
4. List one legal principles and one ethical principle relevant to advertising timelines, budget and resource requirements respectively. Answer this question by completing the table:
Advertising Legal principle Ethical principle
Timelines Unfair contract terms regarding consumers are not permitted and if a contract is found to

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