ipl-logo

Techniques Used In Logos, Ethos, And Pathos

356 Words2 Pages
There are millions and millions of ads, but why do only a select few appeal to you and how can similar ads appeal to different audiences? There are three basic techniques in persuasion. Those techniques are Logos, Ethos, and Pathos. In Advertising the companies must know the audience they are selling to and what their wants and desires are. Since the advertising field is always changing they always have to come up with new ideas but they stick to the basics of Logos, Ethos, and Pathos.
Both ads are promoting cigarettes, but only one is projected towards men and one is projected towards women. The first ad is solely for men because the cigarette is thicker meaning it’s supposed to me more manly, while in ad two the cigarette is much thinner
Open Document