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Terrafix Geosynthetics Case Analysis

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Company Profile Terrafix Geosynthetics is a leading supplier and manufacturer of geosynthetic products. Founded in 1973, the company is one of North America’s primary landscape installation companies (About us, n.d.). The company focuses its market within Canada, however exports to the Caribbean and Asia and delivers installation services of geosynthetics (primarily geomembrane and GCL installations) to many countries. Recognized in the market a pioneer in the trade, Terrafix offers a variety of services which include design assistance, factory fabrication, and installation of a wide range of geosynthetic products (Terrafix, 2017). Company Overview Terrafix Geosynthetics was acquired by Dennis Hewitt in 1973 from a German company. He was …show more content…

Terrafix Geosynthetics’s head office is located at 455 Horner Ave, Etobicoke, Ontario, Canada and the company’s estimated revenue is approximately CAD$ 35 million. According to the Government of Canada (2017) the industry the company is related to is Environmental products and services, focusing on the following activities: Primary Industry Alternative Industries Primary Business …show more content…

Also as president, they are responsible for all coordination/reporting with both their in-house accounting department and the executives from the head office in the US. The product managers are responsible for the promotion and sales of Geosynthetic Products and Engineered Systems within their assigned product group. Identifying market requirements for products by doing market research through on-going visits to customers and prospects and helping to create and implement a market plan as well as negotiation of deals, contracts and relationship management with clients and non-customers. The account managers are in charge of generating sales for an assortment of accounts and achieving the company's sales targets, finding sales opportunities, managing and resolving any encounters with clients and having specific information regarding daily operations of the company to keep the clients updated. The inside sales people and support are responsible for managing all walk-in and call-in orders and inquiries, answering inquiries, routing more in-depth technical inquires to the appropriate Product Manager and supporting the Account Managers & Product Managers in their day to day selling

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