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Textual Analysis Of Music Videos

948 Words4 Pages

Music videos act as mediums incorporating sound, film, and presentation facets to create a short film for the audience. A music video's primary purpose is to integrate music to a short film to publicize or market a particular fashion of articular preferences or issues this can be done directly or indirectly; music videos can also utilized & enhance a bands orientation and appearance to the general public. Arcade Fire's “We Exist” & Sia's “Chandelier”; depict and exemplify difficulties attributed in sub-cultures in today’s society. Issues such as alcoholism and (inequality) in gender sexuality are predominantly over looked by the public; artist such as Sia & Arcade Fire portray these issues in their music videos; thus causing a commotion …show more content…

On the other hand, the extended metaphor created by the imagery of “swing[ing] from a chandelier” creates an almost triumphant picture–an interesting juxtaposition to the previously established feelings of being out of control”(Ethieman11,2014). The dances being done also depict a motion of drinking alcohol and eating, this type of dance is often portrayed as interpretative dance. Interpretative dance, is” a style of theatrical dancing that is not as restricted as classical ballet; movements are expressive of …show more content…

Subculture can also illustrate the impression of an oppressed minority to form of rebellion against the majority, this notion is distinctly illustrated in “We Exist”; the idea that trans-gender can be integrated into society(notion of big screen at the end). However, Sia's video does not represent any positive idea, the thought of alcoholism is looked as a vice and it is a problem which needs assistance to overcome, while the notion of transgender is tired of the “help” he/she is receiving, he/she just wants to

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