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The Importance Of The Attention Economy

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The first person talking about the attention economy was Hebert Simon. He described it in 1971 as; "a wealth of information creating a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it." But is was Michael Goldhaber that was the first person using the term 'attention economy' and offered a different definition (1997) " ... if you have any particular piece of information on the Net, you can share it easily with anyone else who might want it. It is not in any way scarce, and therefore it is not an information economy towards which we are moving. What would be the incentive in organizing our lives around spewing out more information if there is already far too much? [...] There is something else that moves through the Net, flowing in the opposite direction from information, namely attention. So seeking attention could be the very incentive we are looking for." We can't say that the attention hasn't been a scarce resource back in the day. This has always been true. Rhetoric, developed since antiquity, provided speakers with methods to captured and sustained the …show more content…

One person, famous or not, can give the illusion to pay attention to all individuals except he or she is not. Imagine your favourite actor having a speech and thanking his fans for their support, you will directly feel concerned. Because you have been paying attention towards that person he or she is filling your need even if it has been subtly created. Illusory attention can flow from one person to another. For example let's take Operah's talking show. Operah Winfrey is a very influential person that owns a very large audience today. Whenever she invites someone on her platform that person's temporally get's a huge amount of attention. Attention is huge part of her show's success. People try very hard to get on her show and tell their

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Rhetoric is used everywhere around the world. in the real world it is used by everyone sometimes to make examples. sometimes to prove a point. also there are times where rhetoric can help you persuade people. in the olden times Thomas Paine and Patrick Henry used rhetoric devices to help the situations they were in.

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In today’s world, relying on luck and opportunity by chance to elevate your professional career has transgressed into a distant fantasy. Rather, one must self-advocate in order to reach the heights most only aspire to reach. Now, pen and paper does not get you as far as does vocalization. If two people with identical resumes apply to your law firm, but one sweeps you off your feet with their interview question responses while the other shyly responds to your inquiries, who do you hire? Exactly.

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Humanity is in a perpetual state of trying to make living in the world an easier place. In just a few seconds, people can access information at their disposal, instead of having to look through different books to find what you need. But the question arises; does this boundless place for information honestly make us more informed than before we had the internet? Joe Keohane, the author of the article “How Facts Backfire,” is a political journalist who has also written articles on technology and culture.  

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Successful public speakers tend to use the canons of rhetoric elements to craft their presentations in a way for their speeches to be more effective. The canons of rhetoric used in this presentation were intervention, arrangement, style, and delivery. Intervention is determining the goal of the presentation as well as the conducting research and providing facts to back the message. The arrangement of the presentation was well thought-out, the message was clear and concise from the beginning to conclusion. Style fit this presentation well and was arranged in a way to keep grasp the attention of the audience.

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Attention. Attention is something all authors desire to have from the audience when reading his or her book. Attention can be drawn by the author is various ways whether it is through the writing itself or the style. In particular, Elie Wiesel does this in his memoir, Night, to drawn the attention out by style. In this memoir Wiesel gets the attention of his audience through the variety of sentence structure throughout his book that helps emphasize many moments that had occurred in his life and journey.

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Furthermore past leaders have used rhetoric in their quest for power. Rhetoric is defined as “The art of effective or persuasive speaking or writing”(Oxford dictionary). Orators and compelling leaders use rhetoric to influence their audience. Marc Antony in “The tragedy of Julius Caesar” uses rhetoric beautifully to sway the Romans from Brutus’s side to his. “You all did see that on the Lupercal.

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The ability to rally individuals together has been a staple characteristic of leaders throughout history. Through their use of speeches and rhetoric, great leaders have been able to convince individuals to follow them and their endeavors. This has led to many crucial events, creating the world we know today. However, how do great leaders apply rhetoric to convince people to support them? I believe they apply rhetoric through the use of literary devices and techniques, which allow for them to effect their audience on a much deeper level.

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The internet allowed for a bigger portion of humans to have access to knowledge and information. He says that he has a hard time engaging in deep reading anymore and blaming the internet and modern technologies with their distractions. In a way, he argues that there have been no distractions before then. He blames

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Clay Shirky, the author of “Does the internet make you smarter?” wrote about how ignorance has poisoned the internet with incorrect information. Not only does technology has its flaws, but so do books and novels dating back to the Protestant Reformation. Even though many people are against the internet Shirky reassures that if used correctly and appropriately, then it can become a very useful tool that can “tap our cognitive surplus”. The increased collaboration of technology is important to society for the reason that the internet is full of valuable knowledge that can be claimed very quickly and easily. Increased collaboration is absolutely a benefit.

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Rhetoric is a way of speaking in a persuasive way to create an impact on the audience or have them think the same way as the speaker. The three main strategies of rhetoric speech is ethos, pathos, and logos. Ethos meaning the speaker is dwelling upon themselves, pathos meaning the speaker is using imagination to create emotion, and logos meaning facts and logic is used by the speaker to persuade the audience. Socrates used logos in a way that helped him exhibit an effective speech to prove which type of knowledge is worth knowing. In spite of this claim, Socrates was truly only showing the court that he really did not know much more than his name.

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Every writer or speaker spends a lot of time prepare what they what to say and how they want to say it. It is a long process and takes a lot of time; because they need to think and re-think about the main idea and the purpose. Also they need to be awareness that it is difficult to engage people in spoken or written form. In order to communicate effectively most of them use rhetorical enhances communications and presentation skills. Rhetoric is an ancient art which started in Greece but it is still use it now day in speeches on different situations.

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I believe that this has to do with her attitude that she has today. By the struggles she went through, she gained experience to develop a positive attitude. She was able to change her life around, this television show has helped her get her voice out to the world and help many women who are facing the same thing as she did. I believe that this is a great accomplishment that she achieved and was able to share her stories to her audience about her childhood when she was growing up. Beside the Oprah show and her life for books, she was also a great actress.

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Right from the get-go, it is clear Oprah hooks her audience through her profound reliability through her use of ethos. Oprah’s humble beginnings coupled with her undeniable success and platform further solidifies her credibility and sense of sincerity with that of the audience. Thus, through her well-found respect, Oprah is initially able to captivate the audience. In addition to this, Oprah further encapsulates the audience through her touching use of pathos through her use of anecdotes. The moving story of Recy Taylor, a woman raped and beaten, through the retelling of Oprah, only further hooks the audience, creates a sense of sincerity and intimacy, and ultimately strengthens Oprah’s persuasion of the audience.

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Prior to the internet, we had patience. Before the internet, we were able to take our time and actually read, but now we skim through until we find what we are looking for. Now we are used to instant knowledge and gratification. Nicholas Carr wrote about patience in his

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Attention has always been a prized commodity. The brain knows it and cognitive psychologists know it, but the average person has yet to fully grasp the concept. Articles on how to multi-task still flag the covers of popular magazines, and distracting cell phones and tablets accompany students to class on the forefront of their desks next their notes. It has been verified time and time again that the mind simply cannot attend to two things simultaneously; one can pay attention to one thing or another, but not to two things at once. People know that neutralizing distractions will yield invaluable minutes of clarity and focus, but for most, the application of such, is nearly impossible.

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