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The Controversy Over The Use Of Cigarettes

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As of 2013, about 42.1 million adults aged 18 or older currently smoke cigarettes. This accounts for 17.8% of the adult population. In 1965, this number was 42.4%. This decreased use of cigarettes could be linked to the information about how harmful nicotine and other ingredients in cigarettes are. As more people learn about these damaging effects, it can lead people to quit smoking or not start smoking at all. However, cigarette companies are still trying to advertise their product to new generations of smokers. Cigarette advertisements from the 20th century and today differ in some ways but their overall message is the same; smoking is enjoyable, glamorous, and healthy. Newport is a brand of menthol cigarettes that were introduced in 1957. …show more content…

The message that is displayed in this ad is that healthy people smoke Newport cigarettes. In the ad from 1963, no health warnings are displayed. The ad from 2011, however, displays a Surgeon General’s warning that states, “Cigarette Smoke Contains Carbon Monoxide.” Smaller print on the ad says, “These cigarettes do not present a reduced risk of harm compared to other cigarettes.” On January 11, 1964, the Surgeon General of the United States, Luther L. Terry, M.D., released a landmark report saying that smoking may be hazardous to health. This report sparked nationwide anti-smoking efforts. The United States Congress passed the Federal Cigarette Labeling and Advertising Act of 1965 and the Public Health Cigarette Smoking Act of 1969. These laws, designed to limit the use of smoking, required a health warning to be printed on all cigarette packages. As new information regarding the toxic effects of cigarettes continued to be discovered, more people began to quit. The FCC prohibits “the airing of advertising for cigarettes, little cigars, smokeless tobacco, and chewing tobacco on radio, TV, or any other medium of electronic communication under the FCC's jurisdiction”. Nonetheless, cigarette companies still find ways to sell their product, particularly in magazine publications that have an audience that is over the age of 21 and the Internet. The creators of these advertisements used people that are young and in good health to convey a message that healthy people smoke these

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During this time period, anti-tobacco activists were just starting to make claims that cigarettes were bad for your health and because older people were already hooked on the products, the cigarette companies needed to convince the new smokers to either start or to continue smoking. Therefore they used a member of society who everyone listens to and trust for health advice, a doctor, to persuade readers to start smoking Camel cigarettes. I believe that this advertisement does successfully appeal to the audience because if what is stopping people from buying cigarettes is the health risks, then the doctors endorsing the product eliminates that risk. Since Camel is also the brand most trusted by doctors, the audience is more likely to purchase from that brand over

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At the end, a sticker appears that says quit and gives the logo and the website of the antismoking company that engineered the ad. The commercial utilizes rhetorical appeals to draw the audience in, then persuade them to stop smoking. Quit’s aim is to reach older men and women who smoke and have kids. This is clear because they use a mother and child to convey their message.

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I agree with you when you state that the ad has a didactic and strong tone. The CDC commercial intentionally portrays shocking content to urge people to quit smoking. According to the CDC, cigarette smoking causes more than 480,000 deaths annually in the United States, out of which 42,000 deaths result from secondhand smoking. The average life expectancy of nonsmokers is 10 years higher than smokers. Furthermore, the CDC warns that if American teenagers continue to smoke cigarette at the current rate, 5.6 million teenagers could die at an early age from diseases caused by cigarette smoking.

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The visual rhetoric in this ad is dark and subdued, there is no background music this is not a cheerful situation the goal of the visuals in this ad is to at a core scare or make the viewer uncomfortable in a way. The visuals showcase the seriousness of smoking, the lighting of the store is bleak and dim and the sounds help in relating it. In the ad we can hear the grunts of pain and wet sounds as the young man forcibly pulls his tooth out to pay for the cigarettes its bloody and graphic and shows how much you exchange of yourself each time you purchase a pack of cigarettes. The use of logical fallacies in these types of ads are often used to enhance and dramatize the message or claim.

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References Eaton, L. (2003). United Kingdom finally bans tobacco advertising. BMJ, 326 (7385), 345-351. Harper, T. (2006). Why the tobacco industry fears point of sale display bans.

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Many reports have been issued based on the evidence regarding the devastating health affecs of smoking and the expose of second hand smoke. Unfortunatly, cigarette smoking has reportedly caused about 480,000 deaths anually in the United States with an account of 41,000 deaths due to second hand smoking. It is indicated that America has the greatest heath issues from smoking. Neverless, it has been declining due to the rise on taxes and the promotions to cut down tabacco use advetisement. Smoking can be very addictive but there are many ways to help stop that I’ll get to soon.

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