The Effects Of Breaking Contypes In Movies And Stereotypes

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The effect of breaking stereotypes in movies or advertisements on our society. People tend to watch movies for a rest or advertising for new information about the products. Movies help you to reduce stress after a hard - working day and advertisements educate you about products. Besides these functions, movies and advertising have changed our mindset significantly through stereotypes. Therefore, a number of people have argued whether breaking stereotypes is positive or negative effects on our life. Although it may be true that some audiences assume breaking stereotypes is not essential, it is necessary for several reasons. Cracking patterns will affect the human’s mindset by raising their self-esteem, encouraging them to be more objective, and breaking the bias against women that they need protection from men. Initially, many perceive that breaking stereotypes and raising self-esteem are not relevant despite the fact that breaking patterns in advertising makes our self-esteem rise. According to them, they assume that self-esteem is caused by experience of daily life. Therefore, it does not have the correlation between stereotypes and self-esteem. This is understandable why some people believe that it is likely difficult to recognize the association between stereotypes and self-esteem. However, in fact, we tend to self-evaluate ourselves by comparing with others while we are watching advertisements. According to Tesser (1986;

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