In reference to the articles and studies further discussed in this paper, an interpretation of the effect and the interrelationship that gossip has with reputation development in our modern society is being made. Gossip is often seen as a typical, essential and a crucial thread within organizations that has a huge impact on our modern society. Often times, people view it as a skill in which one knows when, how and with whom to engage about a topic or an issue.
However, some opinions may vary amongst others, claiming that gossip can negatively affect the organizations as well as those working within it. Whether the impact it has is positive or negative, gossip still causes dynamic changes within organizations. Whether it is personal reputation or organizational reputation, reputation management remains critical to organization development. It enables individuals to acquire independence and the authority to delegate information and tasks to others (Zinko and Rubin, 2015). Indeed, the importance of social reputation analysis is currently widely recognized over an extensive variety of different disciplines (Giardini and Conte, 2011).
Kniffin and Sloan performed a study of the effects of gossip within the workplace proving that gossip in the workplace can actually be beneficial to the organization’s community. “if there is a structure of material and symbolic rewards that values community success in a way that employees consider to be fair and on a scale through which coworkers