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The Importance Of Interactive Media

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Information is what drives society to keep up to date with current trend and news on what happen to the world at that time. But how do society keep track and obtain the information that they need, they rely on the usage of media. Media is the term that describe as medium or tools that use to store and deliver information and data. It is mainly associated with communication media such as traditional media such as television, radio and newspaper and social media or new generation media that rely electronic forms of communication and networked information and communication technologies such as google search engine, wiki, blog and Facebook to deliver information to the user. To this day, media has evolve to the whole genre of multimedia. …show more content…

It change the way on how we interact with the changing nature of the media that we are already familiar with ranging from business, news and entertainment today. This type of media integrate with digital media with the combination of text, graphic, moving images and sound into a structured digital computerized environment that produce the output that depends on the user’s input which in turns affect the programs output. This type of media engage with the user in real time and interact in a way that non-interactive media do not. The media is still has the same purpose but the users input add the interaction and bring interesting features to the media system. The most common type of these media are video games and websites. Thou, television and some movies are generally not considered as interactive media, however some show that require audience participation could be considered as interactive media. Some argue that interactive media is not limited to electronic and digital media but also board games and popup books which might be also considered as examples of printed interactive …show more content…

The first and most important thing from the old media and the new generation media that frequently been used is commercial. Commercial are intended to grab people attention in selling product. Through the evolution of interactive media, process of commercialize product is becoming more interactive. People now doesn’t need to go outside to buy something. With the creation of online shopping, everything become so simple. Online advertising makes the buyer more convenient in selecting the product via online beside that gives the opportunity for the seller to sell their product in the simpler way. E-commerce site such as Ebay and Amazon gives the pleasure for the user in shopping

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