The Importance Of Objectivity In Journalism

Objectivity means that the reporter «keeps all personal feelings and bias out of the report» (Schaffer, 2009). The main rule of the reporter is to tell facts and leave the opinion for the editorial page. Everytime reporters must remember that audience is clever enough to draw their own conclusion and decide which information is more significant. Some media has a prohibition toward using the adjectives and adverbs because besides the describing of the events, some of them imply opinion. All of the words, especially judgments, must be proven by the facts. This is the way how trusting relationship with the readers build. « The main duty of a journalist is to facilitate a provision of the citizens ' right for receiving instant information. This obliges him to be always objective in his activities, to be accurate, responsible for his own material», - the first article of The Code of Professional Ethnics of Ukrainian Journalist says. But objectivity does not work well without balance, honesty and accuracy. Balance means that the voice of the minority is represented. All these things depend on self-conscious of the journalist. The authors

Sometimes they have conflicts with the source of information. Journalist is not a Solomon or a God. But sometimes he is demanded to be. Sometimes the information is not enough to ensure its comprehensiveness. Sometimes it is not possible to get it at all. But journalists believed to be objective. To my mind the word ‘impartiality’ is more important than ‘objectivity’. But there are some journalists’ tricks: they can select sources to express their own opinion and use the neutral voice to make it seem objective. The one of the most spread method of how to be an objective is by using the type called the inverted pyramid in which the facts lines up from the most important to the least important. It helps audiences to understand things