Spa Tourism

In the other hand, trend motivated travelers have a very strong correlation with the word ‘fad’ – a notion and temporary fashion. Their primary intention maybe to achieve self-fulfillment, but in the other side they seek for attributes that in any way cater to the world trend (Spa Finder 2014). Some of the world trend in spa tourism in 2014 includes need for the exotic values. People want to experience different culture from their own, including different wellness healing technique. From these people who are willing to travel in order to satisfy their inquisitive nature, in result creates demand to heritage sites that offer their own healing incentives as trending beauty spa tourism destinations. Furthermore, people at the present days are

The experiences offered in Asian spas are a fusion of traditional practices based on the cultural beliefs of healing and adapted some alteration to match the modern day setting. The servicescape in Asian spas are usually the traditional interior design concept with furniture made from local stone and wood especially bamboo, yellow color and dim lighting to create the traditional Asian setting. In addition, Asian healing has a heavy use of essential oil that makes you seethe in order for it to work. Setting of the environments are matched with traditional music for the purpose of calming the mind to set body on rest. One of the famous Asian healing technique is Ayurveda, originated from the aboriginal in India. In general, India is a famous destination within tourists who travel for leisure purposes because of its rich and diverse cultural elements. By year, the number of tourists coming to India and experience Ayurveda treatment increases positively. Ayurveda focuses on the three dimensional holistic approach that are body, mind, and spirit (Haseena and Mohammed 2014). Among the famous technique is called Netra Basti, a mind therapy that focuses around the eyes. Using warm oil poured around the eyes, its primary purposes are to reduce anxiety and cure eye sightedness; to ‘cleanse’ the eyes. From the tourism industry perspective, Ayurveda tourism in India targets

As to conclude, the motivation that influence tourist who come to India in seeking of Ayurveda treatment in general can be considered to be trend-based due to the fact that it is in huge demand and increasing.

In conclusion, the primary motives of tourists travelling to certain destination varies depending on their primary motives. Though trend plays an extensive role in determining the choice of destination and types of treatment, the main purpose always tracks back to the primary motive which is to seek for the wellness of mind and body. The number of wellness tourists in India is growing positively by year indicating that India is doing well in terms of providing wellness treatment. In the future prospect, there is a possibility that the international spa tours will replace the international spa treatments. This is because instead of searching for specific spa treatments, travelers will seek to experience a variety of spa experiences in the same destination, such as trying all types of treatments that Budapest has to offer rather than just experiencing the thermal baths. By analyzing tourists’ motivation in relation to whether they are driven from health-based or trend-based motivation, can help destinations to determine the important attributes to be installed in order to attract tourists from both