1 What is Outrigger Hotels and Resorts’ strategic position? What are the firm’s Critical Success Factors (CSF)? Outrigger Hotels and Resorts are currently using geographical and product diversification strategy. The firm expend their firm around Pacific Ocean and diversify its product portfolio by adding condominiums resorts and OHANA hotels.
Lastly, they wield informational power in terms of knowing what is going on in the hotel. They can potentially release this information to social media or NGO’s to enact change. The legitimacy of the owners and their work is appropriate by society; they have the right to make sure the business grows, build reputation and is successful. Their needs are urgent because they will have to decide to expand in a timely manner. Lastly, they are relevant because they are in direct control of The Carlson Company due to its status as being provenly
Looking at London’s 2012 Olympic Games as a case study for tourism development; the 2012 games resulted in a net impact of £890m on London’s tourism industry, with the visitor economy having a net boost of £600m and domestic visitors bringing in a net boost of £360m (Thornton et al, 2013). The 2012 Games attracted over 800,00 overseas visitors, although visitor numbers fell during the Games they still had provided enough pre and post-game attractions, destinations and events to keep the attraction going (Thornton et al, 2013). Hotel development is neglected when it comes to urban regeneration, therefore it needs to be addressed during tourism development (Smith, 2012). London planned a 12% increase of new rooms available in hotels before the 2012 Games, bringing the total rooms to over 123,000; this puts a huge amount of pressure on the hospitality side, to avoid struggle People 1st provided the National Skills Academy for the sector to improve skills and deliver over 65,000 employment-ready learners (Department for Culture, Media and Sport,
Holiday Inn is a world wide chain and its international functional strategies will always yield profitable returns. The potential customers are from all over the world. It has been noted that the holiday inn company has given the market such as Europe, Asia, America with regards to their social-cultural needs. Holiday Inn, like all other hotels has established a good system in determining the needs of the market. The company uses the concept of product, personality, behaviour of the customer and purchasing to its advantage.
Approximately 40% of hotel customers are businessmen, and 60% are tourists or travelers. Larger corporations have the advantage of brand recognition to attract a large number of tourists and businesses. Even with the advantage, the Hotel industry
For my assignment I decided I to look the employee structure of a hotel. I currently went to Mexico and stayed at a resort for a few days, there I was able to observe my surroundings and gather information about the hotel employee structure. While staying at the resort you can see that the types of jobs that were even being either
Tourism has experienced continued extension and diversification, which was becoming one of the biggest and fastest growing economic sectors in the world. Moreover, world hospitality industry is reflecting the continued recovery in most parts of the world. Absolutely, in many countries, the recovery in hotel performance was better than that of the economy in the total. In South American where people are traveling to a particular place increased by 50 percent in terms of the number of journeys, which was more than double as much as the overall world increase. The portion of holidays increased from 60 percent in 2009 to almost 70 percent in 2013, with sun and beach holidays and journeys remaining the key types of holiday.
KETING STRATEGY A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. Or it is a process or model to allow a company to focus limited resources on the best opportunities to increase sales and there by achieve sustainable competitive advantages. The marketing strategies of Hilton Garden Inn are as follows. Philip Kotler defines marketing as a social process used by the people, individually or in a group to achieve what they want by the creation or exchanging their product details and their values with others.
There are different strategies that must be considered by the organisations operating in hospitality industry. The contributions made by the firm donate towards the performance and achievement of the company. The purpose of this paper is to analyse the strategies of the hotel, which serves as the basis of success. This paper is divided into five different tasks each of which is focusing on various aspects of the hotels performance. The organisation that is selected in order to answer the tasks is InterContinental Hotel Group.
Before they hire, they will set a guideline for different department that what should they do, and what kind of things that can do better. There are some bad habits of the employees that should improve immediately. For example, housekeeping is easily to open the room for customers who is without the room key or front desk staff with no smile when check in for the guests. Sometime, they did not answer the question correctly etc. Therefore, the mystery customer will get free to live in the hotel around two to three day; the jobs of mystery customer is to mark down some staff who is insufficient for their work so that it can do an overall checkup and clearly know about what kind of things that hotel should improve.
I also recommend for proper training for all the employees especially the managers because I believe that the hotel managers should be the leader or the role model to his employees. Another one is by imposing the proper standards of policies and rules and regulations. I believe that these standards will be the guide of the employees to do their job properly and to avoid making such mistakes that might have a big effect on the company. I understand that by having the proper trained employees will make the customer’s happy and this might result to having regular customers and having more profit.
The hospitality industry is part of a huge group of companies known as travel and tourism industry, which provides the necessary or desirable goods and services to travelers. As population and globalization is increasing the more hospitality industry is growing bigger. Now everybody short in time so trends are changing accordingly. Every organisation is trying to:- Shortening of booking times Decrease of the customers’ average stay
Hilton is an American hotel chain founded by Conrad Hilton in the early twentieth century. Hilton remains the second largest hotel group with 4,278 establishments and 700,000 rooms in 85 countries. The Hilton Worldwide is a leader in the hospitality industry and currently has more than 130,000 employees. While most hotel establishments today use management systems, they are almost all equipped with basic functionality compared to what exists in other sectors. Today, there are new tools expected to become real levers of competitiveness of hotel establishments.
The hospitality industry is composed of company which focus on customer satisfaction namely, restaurants, retail or accommodation. One particular sector of the hospitality industry is the hotel sector. A hotel is an establishment that provides meals, accommodation and a myriad of services to tourists and travellers such as excursions, spa therapy, business and wedding events. The hotel sector relies wholly on customer satisfaction, disposable income and leisure time. Many other businesses in the hospitality industry are linked with hotels such as, airlines, cruise ships and restaurants.
Nowadays hospitality and tourism industry is one of the main industry in this world. A lot of people need a place to escape from their routines or even just to stay overnight as they having a business trip to other places. We call these people as customer or guest. Human mobility from one place to another , both in the country and from and abroad is very high. Human mobility is not only related to business activities but also recretional activities.
