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The Influence Of Mass Media On American Culture

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They focused on the structure of ownership in US. In America everything is in control of profit oriented management except movies and books. While in England all are controlled and owned by government. Social Conformism Mass media is supported by business concerns that control the social and economic system. Media contribute to maintain that system. Media has a great influence upon the audience and it could be judge from what that is not said, so media works to maintain the status quo and at the same time it failed to raise the question about the structure of society. Commercially sponsored mass media cannot work for minor changes in the social system. Some media can be progressive only if the sponsors are agreed upon. Impact on Popular taste …show more content…

A woman used to spend 3-4 hours and watch twelve consecutive soap operas. The effective audience about arts is transformed and historically it was limited to the aristotic elite. Only few people used to buy the books and visit theatres. Not more them one to two per cent of population were responsive for arts. Now with the emergence of new technology and education there developed a large number of audience for arts, Music, dramas and literature now reached everywhere. So the term mass media and mass art is used. Large number of people is not capable enough to understand what they read. “There has developed in short a marked gap between literacy and comprehension. People read more but understand less” [1](P. 467) Propaganda for social

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These articles, magazines or newspapers do not help the reader become wealthier, politically known, or a better person. The author believes that reading irrelevantly

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The strength and effects of mass media are expressed perfectly in Denis McQuail’s article “The Influence and Effects of Mass Media.” McQuail does not really focus on the educational spectrum of mass media like Lunsford. Instead he tries to provide useful information about how mass media effects society as a whole and how there can be power gained from ownership of mass media. Instead of just thinking of mass media as a website that teenagers get on to post what they are eating for lunch or what they had to do that day, McQuail looks deeper and writes about how mass media can lead to political and economic power. One example from his article is when he writes about how mass media “can attract and direct attention to problems, solutions or people” and can also be useful in the forms of “persuasion and mobilization.”

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Ferreday argues in her article that “reading disorders” inhibits our ways of hopeful thinking through media, which dismisses the potential of digital media on building connections. Most of Ferreday’s article is dense, which make it hard for readers to comprehend the main ideas of this literary work. Reading through this article was difficult due to the organization and diction of the article.

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One of these “friends” is Philip Davis, a doctoral student in communication at Cornell. He had similar reactions as he exclaims, “I read a lot-or at least I should be reading a lot-only I don’t. I skim. I scroll. I have very little patience for long, drawn-out, nuanced arguments, even though I accuse others of painting the world too simply” (350).

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In fall 2014, I took a class that covered American Indians as a small unit. After taking this class, I realized that I did not hear about the American Indians since elementary. I learned about some current events that were related to American Indians. Now, I wonder where are they, what are they doing, why aren't they shown in the news as often? My expectations from this course are to learn why there is few information on American Indians, how can they be a part of the current events on an international level, and when did they start to drift away from the media?

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The mass media has had a greater influence on modern culture than either education or history Technology has played an important role in people life nowadays and this leads to the modern culture in the present. Many countries are trying to develop an innovation in many ways in order to make it more convenience for their people. Mass media is one of many factors that has a greater affect to modern culture as we live in a society which depends on information thus, communication can leads to our activities also affects our attitudes and beliefs, as well as our perspective on social life. Nevertheless, education and history have an influence on modern culture as well; while students study in school some teachers use the Internet or other media to stimulate their

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Most art requires an audience, a fantastic performance but with no audience, does not bring about the message of the performance. The role of an audience is very prominent in the arts scene, be it being a spectator or a participant. However, audiences’ role in arts has significantly changed over the years. Audiences does not want to appreciate art just by viewing, they want to be involve in the process of art creation. Based on an article written by Ben Walmsley, Walmsley (2013) mentions that the trend now is that audience wants to “engage with the arts in a more participatory way”, so as to achieve a more immersive and fulfilling experience (p.1).

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In this advance era, mass media plays a significant role towards all of us and we can truly admit that mass media is one of the basic essenssial that used by everyone in their daily life. Generally, mass media is a print and electronic means of communication that spreads messages to the audiences and carries out information to the people in the society. Mass media can be divided into two categories, which is the print media include like newspaper, magazines, and books. Another mass media is the electronic media include like radio, television, and internet which is used by most of the people nowadays. Media is one of the most influential aspects of our lives.

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Media is critical in today 's society because the mass media performs a number of es- essential functions in our lives. First, they serve an information or surveillance function. Second, they serve an agenda-setting and interpretation function. Third, they help us create and maintain connections with various groups in society. Fourth, they help us socialise and educate us.

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