Nowadays, record labels and artists cannot persuade listeners to ‘buy’ their music. It is believed that the aspect of music has changed due to the popularity of music streaming. Allen (2013) agreed by stating that music streaming has changed the view of people in the industry of music. For example, popular music streaming services such as Spotify and Pandora and a number of new music streaming applications provide the easiest way for listeners to enjoy music freely without having to do illegal downloading or buying a CD. Likewise, Listeners have the ability to choose the music they want to listen.
“Regardless of what artists may think about this shift in the music industry, there’s no arguing that they need to adapt in order to make money” (Carter 5). Endorsement deals play a big role in a musician’s career. Currently people are debating about whether or not artists should allow advertisers to use their music in promotions. Artists should allow their music to be in commercials because advertising keeps a musician financially stable and helps them reach a wider audience. Generally speaking, allowing corporations to use a musician’s music in advertising keeps artists financially stable.
Advertising is an important part of anyone’s day-to-day life as an American. Whether it be a printed advertisement in a newspaper or a commercial airing in between quarters of an NFL team’s game, it impacts everyone and the decisions they make more than they often realize. When it comes to advertising, people do not often see advertisements for some of the more niche interests that can be found in the world. One of those interests considered by many people is music, or more specifically, making and producing music. The target audience probably is not the same as those who would watch an NFL, although there might be overlapping.
Darrius Johnson, a author, says that well established artists can lose much from corporate deals. He supports this claim by talking about U2, a band that received large amounts of criticism and hate from fans about how they were forced to except music that they did not want to listen to. Even though this is a example of a corporate deal gone wrong, this is extremely rare and the benefits far outweigh the cons. Johnson also says in the same article, that artists need to make money in order to keep making music. If artists do not accept corporate deals, consequently, they will not be able to make
Most consumers feel intrigued when they see a commercial with their favorite artist’s tune playing. Some may feel compelled to buy the product being advertised if they recognize the music. This method of advertising is beneficial to both the artist, since they are getting exposure, and the company can sell more products. As the music business gets more competitive, it makes sense that an artist wants more exposure in order to sell their music. As long as the process is done legally, using an artist’s music in advertising is beneficial to both parties.
Do you support the use of an artist’s music advertising? Yes, I think artist should advertise their music. The reason I say artist should advertise their music because it will get them a bigger fan base. I support that artist should be able to advertise their music. When you advertise the music it benefits the artist but also the person their fans and supporters.
The music industries of today are not like they once were decades ago. There was a time where the industry was ruled by the record label; the artist, merely an employee. But as time has moved on, and various factors and structural forces have changed and shaped the industries into new ways of thinking, where they've had to adapt to these changes in order to survive. Artists are now becoming more independent, and are able to produce and sell their own music, without the need of a record label. With the advent of social media, promotion of their own work has never been easier.
Record labels avoid speaking about it and also artists to not raise attention to the problem. Thankfully this topic is starting to be brought up in conversations around the music world. More and more fans on the daily seem to be becoming outraged at this situation. As more and more producers start to speak up about their personal experiences , the more people it's getting too. ‘‘I've seen it happen often over the last few years.
Does music entertain you? If it does, what's your favorite song? Imagine that you see music ads on tv, do you know what it is for? Music, for decades, has revolutionized itself by now promoting products for the advertising industry. I support the idea of the usage of an artist’s music in advertising because the use of an artist’s music in advertising, is the best way to get around globally, creates a bigger audience, and makes more money which promotes the quality of products.
Music used in improper ways, that do not align with the artists intended purpose, can anger artists and fans alike. For instance, Neil Young,
Have you ever heard a good song on a commercial or ad, chances are you probably have. Musicians of all kinds are using different forms advertising to help earn a paycheck and get more well know. Advertisement is a great way to get musicians music out, and whenever a musician gets the chance to use his/her music in ad or commercials they should do it. Artists using their music in advertisements can help them get more well know. Many people who hear the ad or commercial may like the music playing and download it. "
This is why there are several ads targeting people where music is found. Kurt Borchard has done research on how large companies use their advertising to increase profits. “Advertisers (the masters of the floating signifier) use different images and advertising pitches for the youth to sell various products.” (Borchard, 1999, p. 8). Since there are a lot of younger people who listen to music, they are also susceptible to the temptations of the ads.
Everyday the music industry is rapidly growing, changing, adding new people, and growing economically as well. For example Beats, Pandora, Spotify, Apple, and even more are huge profiting companies in the music industry. Have you ever thought about how the future of the music industry can impact the nation as of today? According to the New York times “Apple, the company that turned digital music into a mainstream phenomenon, said that it was buying beats, electronics, a rising music brand, for $3 billion, in a move that will help it play catch-up with rivals that offer subscription based music services.”
Some advertisers aim to give minimal amount of information about the product in their ads and concentrate more on the other attracting factors and tools of persuasion, and the main reason behind this is to leave consumers with a pleasant feeling towards the product (J. Alpert & M. Alpert, 1990). David Allan (2006) extended the limited research on how the addition of popular music in advertisements has significant effects on the attention and the memory of the possible buyers (p. 434). Popular music and top music hits are mostly known all around the world, which makes it more favourable and catchy. Advertisers use popular music and songs in various ways, in order to engage and completely persuade consumers with their product or service. However, the process of choosing the appropriate soundtrack or background music to the advertisement is greatly important and greatly crucial, since it can generally determine the level of involvement of consumers.
The music industry is indubitably one of the largest entertainment industries in world. Global recorded music sales raked in a total of US $15.7 billion in 2016 (International Federation of Phonographic Industry (IFPI), 2016). The music industry “consists of the companies and individuals that make money by creating and selling live music performances, sound recordings and music videos of songs and instrumental pieces” (The Audiopedia, 2016). Over time, the dissemination of music has evolved. In the past, vinyl records and compact discs were a common way to distribute recorded music.
