Nowadays, record labels and artists cannot persuade listeners to ‘buy’ their music. It is believed that the aspect of music has changed due to the popularity of music streaming. Allen (2013) agreed by stating that music streaming has changed the view of people in the industry of music. For example, popular music streaming services such as Spotify and Pandora and a number of new music streaming applications provide the easiest way for listeners to enjoy music freely without having to do illegal downloading or buying a CD. Likewise, Listeners have the ability to choose the music they want to listen.
“Regardless of what artists may think about this shift in the music industry, there’s no arguing that they need to adapt in order to make money” (Carter 5). Endorsement deals play a big role in a musician’s career. Currently people are debating about whether or not artists should allow advertisers to use their music in promotions. Artists should allow their music to be in commercials because advertising keeps a musician financially stable and helps them reach a wider audience. Generally speaking, allowing corporations to use a musician’s music in advertising keeps artists financially stable.
Advertising is an important part of anyone’s day-to-day life as an American. Whether it be a printed advertisement in a newspaper or a commercial airing in between quarters of an NFL team’s game, it impacts everyone and the decisions they make more than they often realize. When it comes to advertising, people do not often see advertisements for some of the more niche interests that can be found in the world. One of those interests considered by many people is music, or more specifically, making and producing music. The target audience probably is not the same as those who would watch an NFL, although there might be overlapping.
Artists should use their music in advertising because they will be able to make larger sums of money in addition to gaining popularity. A important reason artists should put their music in ads is because they will be able to make more money. According to Carter, data journalist David McCandless says that "a signed solo artist would need about 5,478 iTunes downloads of a song per month versus 4,200,000 YouTube streams per month just to make the U.S. minimum wage." This clearly shows that artists do not make enough money from just streaming music. As people move more toward music streaming, artists will continue to earn less money.
The internet affects music because it just makes
Most consumers feel intrigued when they see a commercial with their favorite artist’s tune playing. Some may feel compelled to buy the product being advertised if they recognize the music. This method of advertising is beneficial to both the artist, since they are getting exposure, and the company can sell more products. As the music business gets more competitive, it makes sense that an artist wants more exposure in order to sell their music. As long as the process is done legally, using an artist’s music in advertising is beneficial to both parties.
The music corporations have become so corrupt with power and money that they don’t even care if the public likes their music or not. There is so much money behind music that it MUST succeed for it to make a profit. In order for music to succeed corporations invest in an artist’s song and peddling it out until it plays on repeat in your head. They do this because it has been proven that repeated exposure to a song
Record labels avoid speaking about it and also artists to not raise attention to the problem. Thankfully this topic is starting to be brought up in conversations around the music world. More and more fans on the daily seem to be becoming outraged at this situation. As more and more producers start to speak up about their personal experiences , the more people it's getting too. ‘‘I've seen it happen often over the last few years.
Many people have many more opportunities and more ways of streaming music, then trying to be able to afford the songs that they want. While most music labels think streaming music is an absolutely waste, others believe that it is the best thing ever created. By
Does music entertain you? If it does, what's your favorite song? Imagine that you see music ads on tv, do you know what it is for? Music, for decades, has revolutionized itself by now promoting products for the advertising industry. I support the idea of the usage of an artist’s music in advertising because the use of an artist’s music in advertising, is the best way to get around globally, creates a bigger audience, and makes more money which promotes the quality of products.
Music is a powerful tool that can instantly make an impression upon first hearing. However, artists of their music should have total control over the way their music is used. Artists should not allow their music to be used in advertising, due to the possibility of altering their image, lack of authenticity, and the unjust treatment by corporate sponsors that follows. To start, artists strive to create a unique persona, something that separates them and their work from the rest of the pack: an image. The total control that comes with creation of music is lessened when that very art is used in advertising.
Have you ever heard a good song on a commercial or ad, chances are you probably have. Musicians of all kinds are using different forms advertising to help earn a paycheck and get more well know. Advertisement is a great way to get musicians music out, and whenever a musician gets the chance to use his/her music in ad or commercials they should do it. Artists using their music in advertisements can help them get more well know. Many people who hear the ad or commercial may like the music playing and download it. "
This is why there are several ads targeting people where music is found. Kurt Borchard has done research on how large companies use their advertising to increase profits. “Advertisers (the masters of the floating signifier) use different images and advertising pitches for the youth to sell various products.” (Borchard, 1999, p. 8). Since there are a lot of younger people who listen to music, they are also susceptible to the temptations of the ads.
Some advertisers aim to give minimal amount of information about the product in their ads and concentrate more on the other attracting factors and tools of persuasion, and the main reason behind this is to leave consumers with a pleasant feeling towards the product (J. Alpert & M. Alpert, 1990). David Allan (2006) extended the limited research on how the addition of popular music in advertisements has significant effects on the attention and the memory of the possible buyers (p. 434). Popular music and top music hits are mostly known all around the world, which makes it more favourable and catchy. Advertisers use popular music and songs in various ways, in order to engage and completely persuade consumers with their product or service. However, the process of choosing the appropriate soundtrack or background music to the advertisement is greatly important and greatly crucial, since it can generally determine the level of involvement of consumers.
The music industry is indubitably one of the largest entertainment industries in world. Global recorded music sales raked in a total of US $15.7 billion in 2016 (International Federation of Phonographic Industry (IFPI), 2016). The music industry “consists of the companies and individuals that make money by creating and selling live music performances, sound recordings and music videos of songs and instrumental pieces” (The Audiopedia, 2016). Over time, the dissemination of music has evolved. In the past, vinyl records and compact discs were a common way to distribute recorded music.
