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Fast food linking to childhood obesity essay
Fast food linking to childhood obesity essay
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In the article “It’s Portion Distortion That Makes America Fat,” by Shannon Brownlee explains how fast food companies persuade you to eat. In fast food places, they use fast food marketing strategies to induce an amount of people to eat more. Another strategy was called “smart research”. This strategy targeted “heavy users” and people who to go restaurants on a daily basis. Brownlee said that cheap products would influence us to buy more of them.
Along with television came advertisements. Advertisements began targeting children and more junk food was being promoted than healthy food. Children with diabetes has become more common and childhood obesity has increased drastically. If we are so big on ending obesity, why is it we still see so many McDonald’s commercials or other fast food commercials? Patel goes on later to talk about the amount of time spent cooking and eating and how it has fallen dramatically.
Also in the advertisements it’s not just focused to the kids, its sent to the parents also. If they say “One free toy in every kid’s meal for only $2.99”, a lot of parents would think it’s a good deal and if it’s getting late and there’s no dinner planned for the night, they will think that the fast food is cheap, convenient, and that the meal is the price you pay for. I have a little sister that’s almost eight years old and if we go through the drive through she always asks for a kid’s meal that comes with a toy, but did you know you can substitute the toy for an ice-cream cone? They “killed one bird with two stones”, in way because they just sold you unhealthy food and just on top of that a dessert. This is another example of how fast food is unhealthy for you and how they trick you to make the unhealthy choice that may seem
Both The Myth of Choice…, and “Marketing to Kids…” clearly show how technology can influence the decisions of kids, but “Marketing to Kids…” used more personal examples to get their point across. In order to show a fact, The Myth of Choice used visuals and speaking, while “Marketing to Kids” used statistics and tone to convey it. In addition, The Myth of Choice, unlike “Marketing to Kids” uses one spokesperson and “Marketing to Kids” uses multiple. Both use examples and anecdotes to prove their points, and both clearly show the effect of technology on kids. For example, in “Marketing to Kids,” they say, “Getting a 10 year old’s attention is all about whiz-bang technology,” which shows that advertising companies believe that through technology,
The fast food and ink food companies manipulate their psychology in ways that most people would never notice. In the short video, The Myth of Choice, they discuss how businesses use flashy colors, catchy slogans, and cartoon characters in their ads to make kids want to eat there. They use teams of people who know how a kid’s brain works, they help pick out the characters that children will like more and the colours that their eyes will be attracted to. What they do, works too. Its one of the reasons why a kid, or anyone really, is more likely to pick one of these fast food places over eating something healthy.
The commercials on the television, the advertisements placed on newspapers and the banners by big conglomerates have one thing in common: They are mostly geared towards children. Chapter 2 of the book Fast Food Nation, written by Eric Schlosser provides a history of two big American companies, McDonalds and Disney, and how their selfish desires led to marketing directed towards children. Schlosser’s central idea and usage of argumentative techniques along with bias define this chapter’s purpose as an educational work designed to reveal the antics of big money corporations. The central idea of this chapter is focused solely on the greed and selfishness of big corporations as they try to advance their business and gain profits while being
Because “children are strongly influenced by” advertisements, the problem isn’t in advertising overall, it’s in what is being advertised (Source E). Activists are currently doing work on voluntary principles for “self-regulation by the food industry” (Source E). Their solution is that the food industry itself needs to realize the impact it has on eating habits and start marketing more healthy foods and realistic expectations. Such changes in advertisement would present a much more positive shift, where advertising influences the behavior of children by encouraging them to make healthier choices. Consequently, advertising is a huge benefit to
Parents usually blame the advertisements that pass on television promoting junk food and believe that it is persuading the child to buy or consume the product that is been promoted. But in reality the advertisement is for the parents but and the parent will take the decision if it is good for their kids. When they show the image of the product on television the image might seem really appetite that would convince someone to go and buy the product. That is the person 's opinion of course and yeah eat in a fast food restaurant is not a bad thing but some people don 't the the damage it can make the body. There have been people who eat everyday out and in two weeks gain more than 5 pounds and their cholesterol raises.
It’s all about teaching moderation…” (1). In other word, fast food ads are not responsible for obesity, the parents are the one who should control what their children ate. I really can’t see the point of banning fast food ads because
This statement is so true because when my little brother sees toys or junk food on television he immediately begs my parents to buy either one for him. The majority of commercials during programs aimed at children are for unhealthy high-fat, high sugars or high-salt foods with little nutritional value. Not all parents are aware of how their children are exposed to marketing campaigns that influence their children. Some top food choices for kids attack kids by their appealing commercials. The commercials use bright colors, a funny icon cartoon character, older kids, and catchy phrases.
Advertising fast food to young children is wrong because, the advertisers know that the food they are advertising is unhealthy. They advertise fast food to young children, because they know the children will go to their parents and whine, and cry, until they get what they want. “Most of the ads aimed at kids have one simple goal: getting kids to nag their parents. ”(49) The reason advertisers do this, is because, they know that kids will do almost anything to get what they want, whether it’s nagging, or whining, or crying, or saying rude things to the parent.
If we look through the commercial, it talks about the affordability of food. For example, commercial says “two sandwiches”. In the commercial it says that we could get two sandwiches for just five dollars and we could get food for the good price. These kind of commercial attract middle class families, who mainly trust on fast food restaurants for their food. These cheap price ranges of fast food allow more middle class families and low income families to fast food restaurants.
They market heavily towards children with their happy meal and toys to establish a trust in the brand at an early age. With the growing numbers of childhood obesity, fast food restaurants are being questioned as the culprit. In response to these claims, restaurants like McDonalds have began to offer healthier items to their menus, for both children and adults. Today happy meals are offered with apples and milk instead of soda. While this is a step in the right direction, it still doesn’t make their food healthy, just as having an apple with a cigarette doesn’t make it healthy.
When people buy fast foods, they give up the opportunity to buy raw ingredients and cook their own meals.
Fast food is considered popular because it 's convenient, it 's cheap, and it tastes good. But the real cost of eating fast food never appears on the menu. Fast food marketers marketing to children and adolescents has skyrocketed throughout the last century. According to The Centers for Disease Control and Prevention, funded by the government, "In the United States, the percentage of children and adolescents affected by obesity has more than tripled since the 1970 's" ("Healthy Schools"). In fact, this statistic is predicted to increase significantly as fast food restaurants are continuously being built everywhere in the U.S. Fast food restaurants are everywhere.