The Myth Of Choice: How Junk Food Marketers Target Our Kids

Advertisers are influencing your children to eat anything, especially junk-food. They do this on TV, on the internet, and by studying the psychology and biology of children and tweens. To begin with, advertisers have a huge impact on children by showing the advertisements on TV. in the film The Myth Of Choice: How Junk- Food Marketers Target Our Kids “Ida,a little girl, is influenced by ads on television , her mom Anna Lappé says “Ads that target children are getting them to want and consume these unhealthy things.” this shows that television ads and shows are getting young children to eat these very unhealthy things that leads to these children to becoming obese. Not only are children influenced by the ads on TV but also these ads are on

Young children, especially 3-7 years old, are influenced by the online games that they play. According to Marketing to kids gets more savvy with new Technology “ Isabella Sweet doesn’t wear a target on her chest. But kid marketers covet as if she does……. Perhaps it’s because she’s a techie.” Isabella plays on her tablet for an hour a day, she is still influenced by these ads, she plays on the Webkinzs website and is influenced by the ads she clicks on. This site actually posts ads when the children play on it.

“It posts ads that reward kids with virtual currency when they click.” this shows that not only are the advertisements trying to get children to eat fast- food but also to reward them “virtual currency” for their games by just clicking on the little ad. Moreover, advertisers are studying the psychology and biology of the children that watch the ads. The Myth of Choice: How Junk-Food Marketers Target Our kids says that “Fast food has been engineered to target Ida’s evolutionary impulses because fat and sugar are so hard to find her brain is evolved to want as much as she can get.” “ Watching these ads leads kids to prefer specific brands and triggers them to eat more calories.” To explain better, advertisers are genetically processing food so that children will eat more of it by studying the biology and psychology of these