A Big Problem with Advertisers It has become increasingly difficult to shield impressionable young children from increasingly internet and social media savvy marketers. Advertisers should not spend millions on TV advertisements targeted at young people, because this is a factor in the childhood obesity epidemic, children under 14 wasting $40 billion annually on ad products, and young children’s minds being flooded with ads for products promoting goods that children often do not need. According to {The Federal Trade Commission} advertisers spend roughly $17 billion annually on TV aids aimed at young children. The food industry spent approximately $870 million on marketing to children under the age of 11 and over $1 billion on marketing to adolescents. The majority of advertising was spent to promote carbonated beverages, breakfast cereals, and fast food restaurants.
Advertisers have been spending millions on TV advertisements targeting young children. This is one of the main factors of childhood obesity. These advertisements are influencing children under 14. They are making purchases adding up to 40 billion dollars annually on ad products. Young children’s developing minds are being confused by sexualized stereotypes. Researchers have long focused on the effects of cigarette and alcohol
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Children ages 6-11 see more than 25,000 advertisements a year on TV alone (“Nutrition Advertising Targeting Children” 2010). Just think about how messed up their minds get. Stereotyping can occur in advertisements targeting and containing children. Boys are often portrayed as aggressive, while girls are portrayed as more feminine. “Such as an advertisement where a boy is standing inside a gray pop-up castle, taking on a posture of power and dominance.” On the outside there is a girl shown cowering in fear afraid to enter