Native Americans have been depicted as primitives and salvages since they were discovered by of non-natives in the Americas. These stereotypes were created through oral tradition by explorers and settlers and remained to in the present through books, radio, television, and film. This prejudice has caused Native Americans to suffer this backlash throughout their life. They have been coined noble savages or murderous heathens, especially in western movies, films, and television shows. Native American men were considered a good Indian brave, the villainous warrior, or mystic nature priest. The Native American women were depicted as the angry, defiant or the compliant squaw. In movies, on television, or on film, Native Americans were viewed as wild and uncivilized, even if they were good or evil. …show more content…
The first television series on the NBC network starred a Native American as a law enforcer of white law and order. Now, Native Americans were viewed as civilized men. More films were made that promoted Native Americans. Though the positive stereotypes were introduced, it still didn’t warrant problems. In the 1971 Advertising Council’s Keep America Beautiful public service announcement is sincere, it still confines the Native American chief to the past, as he is representing a by-gone era and a by-gone people. As with other stereotypes with other cultures, the Native American stereotype needs to be addressed by the