In 2013, Time magazine published “The Newest Generation: Why Millennials Will Save Us All,” an article wrote by Joel Stein, which suggests that the group of people now entering the workforce, Generation Y or millennials, have the potential to change the world. Joel Stein explains that the millennial generation’s flaws give them more ways to become successful. He first agrees that millennials are narcissistic and lazy and then uses these critiques to prove that the upcoming group of people will positively influence the world. Stein is successful by using several techniques, such as presenting a counter argument, using personal testimonies, and utilizing a casual writing style, to influence and captivate the reader and persuading him or her to …show more content…
He focuses on proving that millennials are narcissistic and that the reader, whom he wants to persuade, is correct in their opinion. Stein begins, “I am about to do what old people have done throughout history: call those younger than me lazy, entitled, selfish and shallow... Unlike my parents, my grandparents and my greatgrandparents, I have proof” (28). Stein continues to side with the targeted audience by stating data and statistics that prove the reader’s criticisms to be true. If one is reading a piece and it provides evidence to further establish his or her point of view on a subject, they are more likely to continue to read the work because they share a common perspective with the author. Once Stein captures his audience, he switches the tone and supports the claim that all generations demonstrate some flaws, but millennials use these flaws to their advantage. This technique captivates his target audience; the reader will be inclined to continue to read because they initially agree with what he is writing. Once the reader is captivated by Steins