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Communit Communication Case Study

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Making the most of the wide range of communication tools provided by the modern tech-nology is a must for individuals, enterprises and political institutions that wish to operate in today’s globalised world. It is a primary objective for all the actors in multicultural and mul-tilingual settings with international projection willing to spread their action and message, promote a better understanding of the service and reinforce the public’s confidence (Marchand 235). This is certainly the case of the European Union: a unique economic and political partnership between 28 European countries that imperatively needs to exchange in-formation about its policies and recent achievements. Communication strategies used judi-ciously are particularly important in that sector, and any occasion of international gathering should address the question of how to make the gap with the citizen shorter. In other words, communicative competence is a basic need for politicians, in order to get their points across and modify the prevalent assumption that Europe is something vague, distant and bureau-cratic. Nowadays, the EU endeavour to meet such a need. The study presented in this research paper aimed at briefly exploring the communi-cation strategies employed by the European Union, as well as clarifying how the taken measures influence the citizen’s perception of the …show more content…

Social media are becoming a political actor, a vehicle of information that powerfully markets, educates and increases citizens’ influence. Much more than the press or the television, social networks such as Twitter, Facebook or Instagram can be a contribution for reconnecting one country’s institutions to citizenship, thanks to their flexibility, simplicity and user-friendly interfaces. As to the EU, these are challenging times in terms of legitimacy and participatory democracy

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