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The Pros And Cons Of Soft Power

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However, as the workings of soft power involves the above-mentioned forms, there are various skeptics who criticse soft power. Gray states that hard power must stay as an indispensable instrument of policy as soft power relies too much on the foreign countries’ perception, which makes it quite inefficient for policy formations. Others claim that soft power is not a new notion and is heavily entrenched in imperialism especially ‘cultural imperialism’ that is dependent on hard power. In fact, it is described as ‘the velvet glove concealing an iron hand’. Nye refutes that soft power is effective and can reinforce or interfere hard power; however, it doesn’t depend on hard power.
Why Soft Power Matters?
Despite its shortcomings, soft power has
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