Pros And Cons Of Joining The Green Movement

In today’s market the idea of going green is so prevalent, business are weighing the pros and cons of joining the Green movement. This does not affect every company, but the majority of businesses feel the pressure of the movement. Through research of companies, reading articles and observations it can be seen that finances of the company and the state of the economy can make it difficult and not desirable to go green. The choice to join the Green Movement can be a difficult one. Until the economy changes, businesses will not focus on joining the Green movement. Companies they may use some green marketing although they mostly to choose to market towards other aspects of the market, such as product and sales.

Introduction

Understanding what

These various environmental movements have become known as environmentalism” (Truell, Allen “Green Marketing”). There have been different movements in history that had led up to how people react and what they know today. Will not go into them but environmentalism is important to understand. The Merriam-Webster’s definition of environmentalism is “a theory that views environment rather than heredity as the important factor in the development and especially the cultural and intellectual development of an individual or group”(DIC). These groups that the definition mentions are important because they are the consumer, and are getting bigger according to many of the sources in this paper. Sustainability, another concept to green movement, is a rising importance and societal forces of this must not be underestimated (Dib,Lyndon 94-95). In review from the concept of Green movement green marketing was developed, also that the consumer is the group that is pushing for it. The consumers view today about going green is that is healthier, better for the environment and the right thing to do. “Shoppers are seeking out greener products, energized by the prospects of healthier alternatives, higher quality, preserving the environment and saving time and money” (Ottman) with this

Through research of companies, reading articles and observations it can be seen that finances of the company and the state of the economy can make it difficult and not desirable to go green. As Stated the choice to join the Green Movement can be a difficult one. There are possibilities for the future that will help business, as stated in the Huffington post article. Targeting different or more groups of consumers may help with the finances of the companies going green. Also in the future if companies consider the long term benefits and not only short term benefits green marketing could work. As seen in the research and multiple articles more and more consumers are looking for green products. In long term a business may benefit from going green, and using a green marketing method. Regarding green marketing now, until the economy changes, businesses will not focus on joining the Green movement. Although business may start making smaller changes to begin the