Proctor and Gamble/ Purpose Statement The Proctor and Gamble Purpose Statement embodied all the standards that they hope to live up to both from the past well into the future. Their statement includes the community in which they plan to continuously serve as well as the core values and consumers that they aim to please. The Proctor and Gamble statement is vague enough to offer them room for down falls and improvements but precise enough that the consumers understand what they do and how they plan on doing it. It was a bit longer than most statement that I have read but it was one of the better ones. Their statement allowed enough room for the consumer, shareholder and community to know that they are part of the community and will assist