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Select Two Of The Mission Statements From The Sample Marketing Plans In Marketing Plan

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Instructions 1. Go to the Ben and Jerry's website and read the mission statement they have developed. 2. Select two of the mission statements from the sample marketing plans in Marketing PlanPro. 3. Compare the three statements and prepare a brief memorandum on your assessment of the points covered in each mission statement Discussion Questions Sample Plan 1: How is their business defined? Decluttering assistant What is the firm's enduring strategic purpose or intent? To assist individuals in regain control of their life by letting go of physical and emotional attachments. This includes assisting individuals with organizing their priorities and eliminating the clutter in their lives. Sample Plan 2: How is their business defined? Scuba

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