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The Weaknesses Of Groupon's Business Model

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The weakness of Groupon is that its business model is very easy to copy. While Groupon is one of the first in the industry and has be so successful, and its business model will enable many other companies such as Google offers and AmazonLocal to engage in the industry and will also trying to gain market shares of the industry. According to the exhibits 4 and 5, Groupon does not stop to grow from 2008 to 2011 and the business seems profitable. Some local competitors coming in the industry may destabilize its leadership in the field. Obviously this is happening already and the current reputation and visibility increasingly among Internet users enjoying by Groupon is being treating even though the website is properly developed and the business
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