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Tillman Mission Statement

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Company Description/Introduction Graduating from Southern College of Optometry in 1981, Dr. Tillman has 36 years of experience as an optometrist. 30 of those years, Dr. Tillman has been the primary eye doctor and has used his expertise to successfully run Tillman Eye Center in Carrollton, GA. Last year, Tillman Eye Center performed over 4,000 eye exams on established patients and over 1,000 exams on new patients. This proves that Tillman Eye Center has a positive reputation and a well-established clientele in the Carrollton area. Having the ability to market effectively to the existing area is crucial to business growth and sustainability. We have carefully considered internal and external drivers of profit and loss in developing a target …show more content…

An alternative mission statement could be “Providing exceptional eyecare and advocating the importance of eye health” which simultaneously specifies the benefits that Tillman provides while also specifying the market that Tillman is trying to serve. SWOT Analysis The situational analysis is commonly referred to as the SWOT analysis. To conduct a thorough SWOT, you must identify internal strengths and weaknesses as well as the external opportunities and threats that the company is facing. Companies have no control over the external opportunities and threats. They can only control the internal marketing mix (cite PowerPoint ch 2 slide 28). Below is a list of ten strengths, weaknesses, opportunities, and threats for the Tillman Eye Center. STRENGTHS Tillman has an online website. Clients can easily submit forms online. Payment plans are available. The doctor is well educated from a prestigious school. They offer quality eye care at an affordable price. Family operated and very personable. State of the art technologies. Works with local schools to promote eye care among children. Variety of brands offered. 10. Variety of prices available. WEAKNESSES Office hours are not consistent. …show more content…

The Ansoff Opportunity Matrix crosses new existing products with new existing markets. There are four directions beginning with market penetration, which increases the market share among current customers. Next is market development that entices new customers to current products. The third direction is product development that produces new products for current markets. Lastly is the direction of diversification that introduces completely new products into new markets. Currently, Tillman Eye Center is executing market penetration to increase the overall market share (cite PowerPoint ch 2 slide

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