Talking about ANSOFF MATRIX, there are two elements that come into play, which are the product and market that intervene in four different contexts: market penetration, product development, market development and diversification. Those are the alternatives to this marketing plan that help to understand well what the goal of the company is. Flirty talking about market penetration, this strategy is often used for a product that already exists in the existing market. This is a strategy that aims to increase the sales of the product, by encouraging consumers to mass use the product as the product is already familiar to consumers. Secondly, the product development, this strategy consists of introducing a new product in a market that already exists.