ULTA Beauty is the largest beauty retailer in the United States of America. It is also a premier destination for cosmetics, fragrance, skin, hair care products and salon services. It opened its first store in 1993. It offers more than 20,000 products frim over 500 well established and emerging besuty brands in all categories and price points. It also offers full-service salon in each of its stores. As of October 2017, Ulta Beauty had 1058 retail stores across 48 states and the District of Columbia. It also distributes its products through its website (Ulta Beauty).
Ulta Beauty Strategies
Ulta beauty has 6 strategic imperatives. One is to acquire new guests and deepen loyalty with its existing guests. Ulta believes that there is an opportunity
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Ulta beauty believes that it offers a unique shopping experience to its guest by having a wide selection of products across categories, price points, and brands. While most products can be found by walking into a department store, Ulta offers the guests approximately 500 brands in one retail format so that they can find everything they need in one go (Ulta Beauty). Fourthly, Ulta Beauty offers to deliver exceptional services in the core areas, hair, skin, health and brows. Ulta plans to establish itself as a leading salon by providing high quality and reliable services from its qualified stylists (Ulta Beauty). Fifth, Ulta Beauty seeks to grow stores and e-commerce to reach and serve more guests. Ulta Beauty aims to be accessible and convenient to its customers across various markets. And finally, to invest in infrastructure to support their guest experience and growth and capture scale efficiencies. Ulta Beauty expects to continue growing its enterprise inventory capabilities so as to better anticipate and respond to their customers’ demands across all …show more content…
The first question is where are we now? Ulta Beauty operates 1,058 retail stores in the United States. It also distributes products through its website. Ulta Beauty offers more than 20,000 products form around 500 well established as well as emerging beauty brands. It also has its own beauty brand. It offers salon services as well in each of its stores. In the third quarter of 2017, Ulta Beauty had a 18.6 per cent increase in net sales from $1,342.2 millon to $1,131.2 million. Comparable sales increased 10.3 per cent compared to an increase of 16.7 per cent in the third quarter of fiscal 2016.
Where do we want to be? Ulta Beauty plans to grow its store base to between 1400 to 1700 stores in the United States. It also plans to further penetrate existing suburban markets, expand their presence in small markets as well as to begin to develop in the urban