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How Has Emily Weiss Made A Long-Lasting Impact On The Beauty Industry

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How has Emily Weiss made a long-lasting impact on the beauty industry and shaped the future of makeup? Many young women know of the makeup and skincare brand, Glossier. What if I told you that a beauty brand founded in 2014 reached 1.8 million Instagram followers with $100 million in revenue by the year 2019? This highly successful brand was founded by Emily Weiss, the current Executive Chairman of Glossier. She established a distinct vision of makeup becoming an iconic entrepreneur and beauty blogger. Emily Weiss has made an impact on the culture of the beauty industry by her past occupations, creating glossier’s philosophy, customer marketing effect & creative strategy. Glossier would not be the brand it is today if Emily Weiss …show more content…

“A talented artist who dreamed of a career in fashion, the 15-year-old pitched her skill set to a neighbor who worked for American designer Ralph Lauren. "I said, 'I love your kids, but is it too bold for me to say I'd really like to intern where you work? The bold move worked'" This information is showing how important it is to just build relationships and communicate with your connections. Though it was bold, Weiss ended up landing an internship at the Ralph Lauren offices. Weiss was resourceful, effectively getting what she wanted. It is important to do well in your first internships, because it can make an impact on your future ones. “In 2003 Weiss enrolled at New York University (NYU) as a studio-art major. One connection from her Ralph Lauren job recommended her to Amy Astley, editor-in-chief of Teen Vogue, and Weiss landed a highly coveted three-year internship at the magazine” Weiss’s first internship at Ralph Lauren impacted her second one, Teen Vogue. These are both popular, big names. If Weiss did poorly in her Ralph Lauren internship, she wouldn’t have gotten recommended to her Teen Vogue one. You can be inspired by experiences and interests. …show more content…

Glossier’s approach to the shop spaces is both aesthetically pleasing and optimal to ensure the best experience. “The main shop space is up a winding staircase, in a womblike haven. Once there, customers are encouraged to try anything and everything on, to chat with their ''editors,'' their friends and the person at the next makeup mirror.” Winding staircases add elegance to a store, and encouragement from workers to try on any product makes the customer more likely to buy the product. Customers building a connection with the editors and their friends can make the space feel more comfortable. It is meaningful to have spaces in stores where people can try out everything, to make sure that the product is right for them. "We're not focused on selling you stuff,'' she said. ''We don't have people working on commission. When you're in such a transactional time -- a time of Amazon having engineers working on cross-selling and upselling and better and better algorithms to get you to buy stuff -- it's really important to create spaces and experiences that

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