Tooheys Target Audience
353 Words2 Pages
Tooheys is an alcohol brand who produces their beers in their Sydney breweries. The target audience for this advertisement are middle aged people who want to celebrate a success they’ve had in their life. The narrative of this commercial shows groups of people over 28 celebrating success with some Tooheys beers, followed by a clip depicting the Tooheys brothers drinking over the starting of their beer company, Tooheys.
A strategy that was used to market the product was through the usage of repetition. Repetition is a technique used in advertising to keep the product they are advertising in the consumers’ minds. This strategy is seen as the camera moves from each different group of happy, adults celebrating
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