Trader Joe’s uses a culture framework. They focus on making their business unique, bringing something new to the table with products, and care about value. After incorporating all of this, Trade Joe’s wanted to make their concepts difficult to imitate. To imitate, a company would have to reduce costs, and be able to negotiate well with a supplier for cheaper products. This would allow a company to reduce costs, making it cheaper for consumers. To provide value, TJ kept sold high quality products at low prices. TJ also believes in exceptional customer service, because it will help improve the environment and culture of the store while keeping customers satisfied. The unique products Trader Joe’s sells in its stores is also a huge reason people