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Trader Joe's Pros And Cons

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Advanced technological equipment is being used in larger superstores such as Wal-Mart. Self-service checkouts are being installed to help reduce the time waiting to pay for items, and prevent large lines cluttering store space. Though there are pros and cons for the kiosks, they seem to be here for the long run. A study by Survey Brain showed that the self-service checkout is more popular among people 35 and younger and they also found that 66% of customers want self-checkout options when shopping. Moving forward, new generations are potential new customers. The latest generation of kids are accustomed to technology and tend to find human interaction less favorable than using a machine. This however contradicts their personable approach to …show more content…

There is a growing trend in the United States with healthy foods. Customers are becoming more aware of the benefits of eating healthy, and the drawbacks of eating a ‘typical’ diet. Trader Joe’s target customers are college educated, underpaid professionals who are fun people and who like to try new things. A study between 2007 and 2010 by American Medical News showed that obesity rates for children 2 to 19 could be correlated with the level of education their parents received. Children who had parents with less than a high school education showed that 24% of boys and 22% of girls were obese. Parents who had a bachelor’s degree or higher education show significantly lower obesity levels in their children — 11% of boys and 7% of girls. Further studies by American Medical News reflected women who are 25 and older with less than a bachelor’s degree, were more likely to be obese (39% to 43%) than those with higher education (25%). Results with men varied and could not be correlated. Furthermore, The State of Obesity did an analysis of the 2007 National Survey of Children's Health found that “Children of parents with less than 12 years of education had an obesity rate 3.1 times higher (30.4 percent) than those whose parents have a college degree (9.5 percent).” Below is a table (Table 1) of the states with highest percentage of population with a

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