In contemporary society, technology has influenced access and consumption of hip hop, changing its origins from social commentary to parasocial relationships, as seen through Tupac and Nicki. Combinations of unlimited access and contestant validation have perpetuated toxic parasocial relationships. Over the years hip hop has developed into a trans-global phenomenon, its messages of renaissance, social awareness and community engagement have transcended its days of locality in the Bronx, to a sustained voice for individuals. Emerging technologies have revolutionised the consumption of hip-hop for artists allowing them to produce high-quality music which has enabled hip-hop to expand on a macro level. Hip-hop has grown into a universal phenomenon with significant impacts on popular culture, art and fashion.
Tupac
The
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The convergence of socioeconomic alienation and media expansion has globalised his popularity. Tupac promoted a political message of resistance within his music to a larger extent than any popular genre at this time. His lyrics were important in reflecting the hard lives lived by many, in which his music gained attention through technologies of turntables and records. Tupac immersed himself in the movement embracing the politics of black power in his lyrics. While jazz music and R&B were silent on challenges in indigenous communities, Tupac's first hit “2pacalypse Now” (1991), directly challenged issues of racism, police brutality and violence. His next Lps balanced the subject matter between songs like, “I get around” and social justice like “Souljah's revenge”. The stability between socio-political commentary and entertainment allowed Tupac's music to be largely influential in that it reached mass audiences forming